# Aurora Intelligence — Entity Map

A structured, source-linked overview of who Aurora Intelligence is, what it builds, and the research behind it.

Human-readable version: https://aurora-intelligence.tech/en/entity-map
Full glossary: https://aurora-intelligence.tech/en/glossary

## Organization

Aurora Intelligence AG is a Switzerland-based company, founded in 2024, building generative engine optimization (GEO) software for AI search visibility.

Relations: publishes this website (aurora-intelligence.tech) · headquartered in Switzerland

## Product

The Aurora Intelligence Platform tracks and grows brand visibility across ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini and Microsoft Copilot, with brand visibility analytics, website optimization, campaign management, and competitive analysis.

- Light ($19/mo)
- Pro ($199/mo)
- Expert ($499/mo)
- Enterprise (custom pricing)

Relations: offered by Aurora Intelligence · available on Light, Pro, Expert and Enterprise plans, each with a 14-day free trial

## People

### Julius Schulte — CEO

CEO of Aurora Intelligence AG. External doctoral student (PhD) at the University of St. Gallen (HSG).

Relations: leads Aurora Intelligence

## Concepts

The core ideas Aurora Intelligence is built around.

- GEO (Generative Engine Optimization): https://aurora-intelligence.tech/en/glossary#geo
- AEO (Answer Engine Optimization): https://aurora-intelligence.tech/en/glossary#aeo
- LLMO (Large Language Model Optimization): https://aurora-intelligence.tech/en/glossary#llmo
- Answer Engine: https://aurora-intelligence.tech/en/glossary#answer-engine
- AI Overview: https://aurora-intelligence.tech/en/glossary#ai-overview
- AI Mode: https://aurora-intelligence.tech/en/glossary#ai-mode

## Metrics

The visibility metrics Aurora Intelligence tracks and reports on for every campaign.

- AI Share of Voice: https://aurora-intelligence.tech/en/glossary#share-of-voice
- Citation Rate: https://aurora-intelligence.tech/en/glossary#citation-rate
- AI Visibility Score: https://aurora-intelligence.tech/en/glossary#ai-visibility-score
- Prompt Intelligence: https://aurora-intelligence.tech/en/glossary#prompt-intelligence

## Competitors

Other tools in the GEO / AI-visibility-tracking category. See honest, source-linked comparisons at /en/alternatives.

- Profound — https://www.tryprofound.com
- Peec AI — https://peec.ai
- Otterly.ai — https://otterly.ai
- Semrush AI Visibility Toolkit — https://www.semrush.com
- Ahrefs Brand Radar — https://ahrefs.com
- Scrunch AI — https://www.scrunchai.com
- AthenaHQ — https://www.athenahq.ai
- Evertune — https://www.evertune.ai
- Bluefish AI — https://www.bluefishai.com
- Rankscale — https://rankscale.ai
- Trakkr — https://trakkr.ai
- Goodie AI — https://www.goodie.ai
- Hall — https://usehall.com
- Qwairy — https://www.qwairy.co

## Research

Aurora's approach to measuring AI visibility is grounded in peer-reviewed research: AI search results vary between runs, so visibility must be measured as a repeated distribution rather than a single snapshot — exactly how Aurora's scheduled tracking works.

### Don't Measure Once: Measuring Visibility in AI Search (GEO)

Julius Schulte, Malte Bleeker, Philipp Kaufmann
arXiv:2604.07585 · 2026-04-08
https://arxiv.org/abs/2604.07585

Relations: authored by Julius Schulte (Aurora Intelligence) · underlies Aurora's visibility measurement methodology