Artikel zu ChatGPT
LLM Guidance Doesn't Port the Way SEO Guidance Did: A Per-Platform Strategy
SEO guidance ported across engines because Google, Bing, and Yahoo built shared standards. LLMs share almost nothing. Why per-platform tracking is now the discipline, and how Aurora structures it.
Understanding Prompt Fanouts: How ChatGPT Expands Your Query
When you ask ChatGPT a question, it silently expands your query into multiple parallel searches. Understanding this prompt fanout mechanism is essential for optimizing your AI search visibility.
Understanding ChatGPT's Citation Behavior: What Gets Linked
ChatGPT cites content based on authority, specificity, structure, and recency. Learn what types of content earn links in ChatGPT responses and how to optimize your pages for AI citations.
5 Ways to Improve Your Brand Visibility in ChatGPT
Five actionable strategies to increase your brand's visibility in ChatGPT responses, from building authoritative mentions to systematic monitoring and measurement.
How to Optimize Your Product Description for ChatGPT, Perplexity etc.
Advice to write your webpage texts to get picked up by AI-based search engines like ChatGPT and Perplexity.
What is ChatGPT Actually Used For?
Insights from OpenAI's latest study on ChatGPT usage - 700M weekly users, 73% non-work related, dominated by practical guidance and information-seeking.
Insights into Human Usage of AI Chatbots: Key Findings from Recent Studies
Understanding ChatGPT, Claude, and Copilot usage patterns for marketing and business strategy based on three major research studies.