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Traffic
Understanding AI Search Cannibalization: When AI Replaces Your Traffic
AI search cannibalization is eroding organic traffic even for top-ranking pages. Learn to identify the impact, adapt your content strategy, and optimize for citations over clicks.
•6 min
AI Search
AI-based Search Engines: The Change of User Behaviour
The End of the Referral Economy - how AI search is transforming user behaviour with 60% zero-click searches and a 61% drop in organic CTR.
•7 min