Available Tools

What Can You Do?

Aurora's MCP server gives your AI assistant access to your GEO tracking data. Here's what you can ask:

• Track your brand — Check how often AI platforms mention and cite your brand over time
• Spy on competitors — See which competing brands and domains appear in AI responses for your queries
• Analyze sources — Find out which URLs and domains AI models cite most frequently
• Spot trends — Compare visibility across providers, queries, and time periods

For complete workflow examples, see Use Cases.

Response Format

All data tools return a structured response with three sections:

{
  "metadata": {
    "campaign_id": "abc-123",
    "period": { "from": "2025-01-01T...", "to": "2025-03-20T..." },
    "total_rows": 847,
    "rows_returned": 100,
    "offset": 0,
    "truncated": true
  },
  "summary": { },
  "data": [ ]
}

Pagination

Results are paginated with a default limit of 100 rows. Use limit and offset to page through large datasets:

• First request: limit: 100, offset: 0 (default)
• Next page: limit: 100, offset: 100
• Check metadata.truncated — if true, there are more rows available

list_campaigns

List all GEO tracking campaigns for your account.

Parameters: None

Returns: Array of campaigns with:

Try asking:

• "List my Aurora campaigns"
• "Which campaigns do I have set up?"
• "Show me all my tracking campaigns"

Example response:

You have 2 campaigns:

1. My Brand US — United States, created Jan 15, 2025
2. My Brand DE — Germany, created Feb 3, 2025

get_brand_visibility

Get brand visibility scores across AI providers.

Parameters:

Response includes:

Metadata: period, total_rows, rows_returned, truncated, unique_brands, unique_providers, unique_queries

Summary:

Data rows:

Try asking:

• "How visible is my brand across AI platforms this week?"
• "Show brand visibility trends for the last 30 days"
• "Compare my brand's mentions on ChatGPT vs Gemini"

Example response:

Here's your brand visibility for the past 7 days:

Provider	Avg Score	Mentions	Citations
ChatGPT	0.72	45	18
Gemini	0.58	31	12
Perplexity	0.85	52	34

Perplexity gives you the most visibility, with 0.85 avg score and the highest citation count. ChatGPT mentions you frequently but links to your site less often.

get_citations

Get citation data showing which URLs are cited by AI providers.

Parameters:

Response includes:

Metadata: period, total_rows, rows_returned, truncated, unique_domains, unique_providers, unique_queries

Summary:

Data rows:

Try asking:

• "Which URLs are AI models citing for my queries?"
• "What are the top cited domains this month?"
• "Show me competitor domains that appear in AI responses"

Example response:

Top 5 cited domains across all providers (last 30 days):

1. example.com — 89 citations (your domain)
2. competitor-a.com — 67 citations
3. wikipedia.org — 42 citations
4. competitor-b.com — 38 citations
5. reddit.com — 25 citations

Your domain leads in citations. competitor-a.com is your closest rival, especially on ChatGPT where they get cited 3x more than on other providers.

get_keyword_counts

Get keyword frequency data from AI provider responses.

Parameters:

Response includes:

Metadata: period, total_rows, rows_returned, truncated, unique_keywords, unique_providers, unique_queries

Summary:

Data rows:

Try asking:

• "What keywords come up most in AI answers about my brand?"
• "Which terms do AI providers associate with my queries?"
• "Show keyword frequency differences between ChatGPT and Gemini"

Example response:

Top keywords in AI responses for your tracked queries this week:

Keyword	Count	Top Provider
affordable	34	ChatGPT
enterprise	28	Gemini
open-source	22	Perplexity
scalable	19	ChatGPT

"Affordable" is the most common keyword — AI models are framing your space around pricing. If you want to shift the narrative toward quality or features, this is useful input for your content strategy.