Report Creation

This guide walks through building common reports with Aurora's data in Looker Studio.

Adding Aurora Data to a Report

1. Open your report in Looker Studio
2. Click Add data in the toolbar
3. Search for and select your Aurora Intelligence data source
4. The data fields appear in the Data panel on the right

Recommended Charts

Brand Visibility Over Time

A time series showing how brands' visibility changes across AI platforms.

1. Add a Time series chart
2. Set Dimension to Date
3. Set Metric to Mentions (aggregation: Sum)
4. Add Breakdown dimension → Brand to see each brand separately

Model Comparison

A bar chart comparing mentions across AI platforms.

1. Add a Bar chart
2. Set Dimension to Model
3. Set Metric to Mentions (aggregation: Sum)
4. Sort by metric descending

Brand Leaderboard

A table showing which brands get the most visibility.

1. Add a Table
2. Set Dimension to Brand
3. Set Metrics to Mentions, Source Citation, and Visibility
4. Sort by Visibility descending

Citation Source Analysis

See which domains AI models cite most frequently (requires Citations data type).

1. Add a Table or Treemap
2. Set Dimension to Domain
3. Sort by row count descending

Keyword Cloud

See which keywords appear most in AI responses (requires Keywords data type).

1. Add a Table
2. Set Dimension to Keyword
3. Set Metric to Count (aggregation: Sum)
4. Sort by Count descending

Filters and Controls

Date Range Control

Add a Date range control to let report viewers select custom time periods. This automatically filters all charts connected to the Aurora data source.

Model Filter

Add a Drop-down list control with Model as the dimension. This lets viewers focus on a specific AI platform.

Using Multiple Data Types

Add the Aurora connector multiple times with different Data Type settings (Brand Visibility, Citations, Keywords) to combine all data in one report. Each data source appears separately in the Data panel.

Tips

• Blended data: You can blend Aurora data with other sources (e.g., Google Analytics, Search Console) using shared dimensions like Date or domain fields.
• Themes: Use Looker Studio's theme editor to match your brand colors.
• Sharing: Share reports with your team via link or schedule automated email deliveries.
• Embedding: Embed reports in other tools using Looker Studio's embed feature.