Häufig gestellte Fragen

Häufig gestellte Fragen zu GEO und KI-Suchsichtbarkeit

Subscription & Billing

5 questions

Do you offer a free trial?
Yes, we offer a 14-day free trial. You can cancel at any time during the trial period and you won't be charged.
Can I cancel my subscription?
You can cancel your subscription at any time. You can do this from your account settings.
Where can I find my invoices?
You can find your invoices in your account settings.
What payment methods do you accept?
We accept all major credit cards and PayPal.
Can I upgrade or downgrade my plan?
Yes, you can upgrade or downgrade your plan at any time. You can do this from your account settings.

Prompts

8 questions

How do I create a new prompt?
Navigate to the Prompts section and click "New Prompt". You can then define your search parameters and keywords.
Can I save and reuse prompts?
Yes, you can save prompts for future use and even schedule them to run automatically.
In the prompt visibility table, what does the Most Relevant Source column show?
The Most Relevant Source column displays the webpage whose content is most prominent in the answer of the respective prompt across all selected search engines.
In the prompt visibility table, what does the Brand Visibility Score show?
The Brand Visibility Score shows the brand (with synonyms) that got the highest visibility score across all selected search engines.
In the prompt visibility table, what does the Top Competitor Visibility column show?
The Top Competitor Visibility column shows the competitor (with synonyms) that got the highest visibility score across all selected search engines.
Why do we show the most relevant source?
The most relevant source has an outsourced influence on the answer of the AI based search engine. Influencing this source in your favour can serve to increase the visibility of your product or brand in the answer the search engine.
Why do we show the brand visibility score?
The brand visibility score helps you to understand how visible your brand including the synonyms of your brand are in the responses of the AI-based search engines.
Why do we show the competitor visibility score?
The competitor visibility score helps you to understand how visible your competitor including the synonyms of your competitor are in the responses of the AI-based search engines. This can be compared to your own brand.

Dashboard

6 questions

How does campaign visibility tracking work?
Our system monitors your campaigns across multiple search engines and provides weekly aggregated visibility metrics, including average visibility scores, total occurrences, and competitor comparisons for comprehensive campaign analysis.
Can I track multiple campaigns simultaneously?
Yes, you can track multiple campaigns and compare their performance - just select the right campaign. The system aggregates data weekly and allows you to filter between different campaigns to analyze their individual performance metrics.
What does the brand visibility score chart show?
The visibility score chart displays your campaign's brands and competitors average visibility scores aggregated per week across all selected search engines. It shows trends over time, helping you understand how the online presence of your brand and that of your competitors evolves week by week.
What does the keyword visibility score chart show?
The keyword visibility score chart displays the frequency of mentions of individual keywords tracked in your campaign, aggregated per week. This helps you identify which keywords are most prominent and which may need optimization.
Why is data aggregated per week?
Data is aggregated per week to provide meaningful trends and reduce noise from daily fluctuations. Weekly aggregation helps you identify consistent patterns in your campaign performance and makes it easier to spot long-term improvements or issues.
How can I filter the campaign visibility data?
You can filter the campaign visibility data by campaign, search engine, brand, and competitor. This allows you to focus on specific aspects of your campaign performance and compare different segments of your data effectively.

Brand Protection

1 questions

How does brand protection work?
Brand protection is a tool that helps you surface controversies around your product or brand found in major AI-based search engines.

GEO & AI Search

8 questions

What is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) is the practice of optimizing your brand's online presence to be visible and accurately represented in AI-powered search engines like ChatGPT, Perplexity, Google AI Overviews, and Gemini. Unlike traditional SEO which focuses on ranking in search results, GEO ensures AI models cite, reference, and recommend your brand.
How does AI search differ from traditional search?
Traditional search engines return a list of links ranked by relevance. AI search engines generate conversational answers that synthesize information from multiple sources, citing specific brands and websites. This means visibility in AI search depends on being a trusted, authoritative source that AI models reference — not just ranking for keywords.
How can I optimize my content for AI search engines?
Focus on creating authoritative, factual content with clear statements that AI can cite directly. Use structured data, provide statistics with sources, create comprehensive guides, and ensure your brand appears across multiple trusted sources. Aurora Intelligence provides specific recommendations based on your current AI search visibility data.
What is brand visibility in AI search?
Brand visibility in AI search measures how often and how prominently AI search engines mention your brand when users ask relevant questions. Aurora Intelligence tracks this across ChatGPT, Perplexity, Gemini, and Google AI Overviews, giving you a visibility score and trend data over time.
How does Aurora track AI search visibility?
Aurora Intelligence runs your configured prompts across multiple AI search engines every 24 hours, analyzes the responses for brand mentions, citations, and keyword occurrences, then calculates visibility scores. You get detailed dashboards showing which sources drive your visibility and how you compare to competitors.
Which AI search engines does Aurora monitor?
Aurora currently monitors ChatGPT (via SearchGPT API and web scraping), Perplexity (API and web), Google AI Overviews, Google AI Mode, and Gemini. We continuously add new AI search engines as they emerge.
What is GEO tracking and why is it important?
GEO tracking is the ongoing monitoring of how your brand appears in AI-generated search results. It's important because AI search is growing rapidly — research suggests traditional search volume could drop 25% by 2026 as users shift to AI-powered alternatives. Brands that don't track and optimize their AI search presence risk becoming invisible to a growing audience.
How does GEO differ from traditional SEO?
While SEO focuses on keywords, backlinks, and ranking positions, GEO focuses on being cited by AI models. SEO success means appearing in a list of links; GEO success means being mentioned, quoted, or recommended in AI-generated answers. Both are important, but GEO requires a different approach: authoritative content, structured data, and multi-source brand presence.

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