Retour au blog
ROI
Articles : ROI
GEO
Search Routes Out. LLMs Keep You In. Why AI Visibility Needs New ROI Math
AI referrals as a percentage of traffic are the wrong metric. Search was built to route out; LLMs were built to keep users in. The new measurement is being the source the answer is built from.
•7 min
CMO
The CMO's Guide to AI Search: Budget, Strategy, and ROI
An executive-level guide for CMOs on AI search strategy, covering budget allocation, organizational design, ROI measurement, and a 90-day action plan.
•6 min
ROI
Measuring ROI of AI Search Optimization
A practical framework for measuring the ROI of AI search optimization, connecting visibility metrics to business outcomes with attribution models, benchmarks, and stakeholder communication strategies.
•6 min