Articles : Research
Don't Measure Once: How to Reliably Measure AI Visibility
New research shows that measuring a brand's AI visibility requires simultaneous and longer-term repeated measurements — not one-time ranking snapshots. Here are the key findings and what they mean for marketers.
The Relationship Between YouTube Content and AI Search Citations
Explore how YouTube video content influences AI search engine citations through transcripts, cross-platform amplification, and metadata. Learn to optimize video scripts, descriptions, and formats for maximum AI search visibility.
Understanding Prompt Fanouts: How ChatGPT Expands Your Query
When you ask ChatGPT a question, it silently expands your query into multiple parallel searches. Understanding this prompt fanout mechanism is essential for optimizing your AI search visibility.
How to Get Your Research Papers Cited by AI Search Engines
Practical strategies for academic researchers to increase their visibility in AI-powered search engines. Learn how to make research papers more accessible and citable by AI through open access publishing, companion content, and structured data.
Understanding ChatGPT's Citation Behavior: What Gets Linked
ChatGPT cites content based on authority, specificity, structure, and recency. Learn what types of content earn links in ChatGPT responses and how to optimize your pages for AI citations.
The Relationship Between Social Media and AI Search Citations
Explore how LinkedIn, Twitter/X, and Reddit content directly influences AI search citations and learn strategies to leverage social media for improved AI visibility.
The Role of Backlinks in AI Search: Do They Still Matter?
An evidence-based analysis of whether backlinks still influence AI search visibility — where they retain importance, where they matter less, and how to build authority in the new paradigm.
The Anatomy of an AI Search Citation
A deep dive into the structure of AI search citations: what they look like, where they appear, how visibility is scored, and what makes content worthy of being cited by AI engines.
The Marketer's Guide to Prompt Engineering for GEO Research
Learn how to craft strategic prompts across four categories to research and improve your brand's visibility in AI search engines like ChatGPT, Gemini, and Perplexity.
Insights into Human Usage of AI Chatbots: Key Findings from Recent Studies
Understanding ChatGPT, Claude, and Copilot usage patterns for marketing and business strategy based on three major research studies.