Making Brands Visible in AI Search

Aurora Intelligence is the leading Generative Engine Optimization (GEO) platform, helping brands track and optimize their visibility across AI-powered search engines.

Our Story

Aurora Intelligence was founded in 2025 in St. Gallen, Switzerland, to solve a problem traditional SEO tools don't cover: as more people ask ChatGPT, Perplexity, Google AI Overviews and other AI engines for recommendations instead of clicking through search results, brands need visibility inside AI-generated answers, not just on search results pages. In Fall 2025, Aurora became an official HSG Spin-off of the University of St. Gallen — a recognition grounded in peer-reviewed research on measuring AI visibility (see "Don't Measure Once", published on arXiv). Our mission is to build Europe's leading generative engine optimization (GEO, also known as AEO or LLMO) platform, giving brands the same clarity in AI search that they've long had in Google Analytics.

Aurora Intelligence helps you to become more visible in the results of AI-based search engines such as ChatGPT, Perplexity etc. With our innovative platform we identify which sources are drivers of your visibility and how you can target these to improve your products appearance.

HSG Spin-off Label — University of St. Gallen

Official HSG Spin-offLearn more about HSG spin-offs →

What Sets Us Apart

Data-Driven Insights

We track real AI search data across ChatGPT, Perplexity, Gemini, and Google AI Overviews — no guesswork.

Read our peer-reviewed research paper →

Multi-Engine Coverage

Monitor your brand visibility across all major AI search engines from a single dashboard.

Actionable Recommendations

Get specific, data-backed recommendations to improve your brand's AI search presence.

Swiss Quality

Built in Switzerland as an HSG spin-off, with European data privacy standards at the core.

The Team Behind Aurora

Aurora Intelligence is built by a team focused on the future of Generative Engine Optimization.

Julius Schulte

CEO

CEO of Aurora Intelligence AG. External doctoral student (PhD) at the University of St. Gallen (HSG). Previously a data scientist at the World Economic Forum, where he led work on contextual intelligence and the Digital Economy and New Value Creation platform.

Sebastian Schulte

Co-Founder

Co-Founder of Aurora Intelligence AG. Previously a Project Leader at Boston Consulting Group (BCG) and an MBA graduate of IMD Business School. Trained originally as an architect at the University of Stuttgart before moving into management consulting.

Get in Touch

Ready to transform your brand visibility in AI search? Let's discuss how Aurora Intelligence can help your business.