Aurora vs. Peec AI: feature by feature
Here is how Aurora and Peec AI compare, criterion by criterion.
| Criterion | Aurora | Peec AI |
|---|---|---|
| Entry price | From CHF 19 (Light) | €85 (Starter) |
| Price per tracked prompt | CHF 1.27 (Light) · CHF 0.99 (Pro) | €1.70 (Starter) · €1.37 (Pro) |
| Prompts tracked | 15 prompts (Light) · 200 prompts (Pro) | 50 prompts (Starter) · 150 prompts (Pro) |
| Visibility method | Position-weighted visibility score. No share of voice by design, as it can distort results between AI systems. | Reports share of voice, position |
| Projects, workspaces or campaigns | 3 campaigns (Pro) | 2 projects (Pro) |
| AI systems | ✓ 8 systems | ~ 3 models of your choice on every plan except Enterprise (up to 13) |
| Sentiment analysis | ✓ Yes | ✓ Yes |
| API and MCP | ✓ API · ✓ MCP | ~ API ? · ✓ MCP |
| Looker Studio and CSV export | ✓ Looker Studio · ✓ CSV | ~ Looker Studio (Advanced plan) · ✓ CSV |
| Brand perception and fact-checks | ~ Misinformation alerts (Brand Protection) | ✓ Brand attribute scoring, objections, fact-checked prompts |
Green marks the stronger side. Grey is a tie, blue a different method.
Prices and plans
Aurora has three self-service plans, and they differ mainly in how many prompts you can track. Light costs CHF 19 per month, which is less than Peec AI's cheapest plan, Starter at €85.
In the upper plans Aurora includes more prompts: 200 in Pro against 150 in Peec AI's Pro, and 500 in Expert against 350 in Advanced. Peec AI limits you to 3 AI models on every plan except Enterprise. Aurora includes all 8 systems from Light. Enterprise is custom at both.
| Aurora | Peec AI | |
|---|---|---|
| Entry | LightCHF 19 · Prompts: 15 | Starter€85 · Prompts: 50 |
| Mid-tier | ProCHF 199 · Prompts: 200 | Pro€205 · Prompts: 150 |
| Premium | ExpertCHF 499 · Prompts: 500 | Advanced€425 · Prompts: 350 |
| Enterprise | EnterpriseCustom · Prompts: Unlimited | EnterpriseCustom (annual) · Prompts: 350+ (custom) |
| Free trial | 14 days on paid plans; free Quick Check without an account | free trial, length not shown |
Entry-level plan comparison (Aurora Light vs. Peec AI Starter)
Peec AI's Starter includes more prompts and unlimited seats than Aurora Light. Aurora costs less in total and per prompt, and tracks all eight AI systems where Peec AI lets you pick three.
| Criterion | Aurora Light | Peec AI Starter |
|---|---|---|
| Price per month | CHF 19 | €85 |
| Prompts tracked | 15 | 50 |
| Price per tracked prompt | CHF 1.27 | €1.70 |
| AI systems | ✓ 8 systems | ~ 3 models of your choice |
| Daily tracking | ✓ Every 24 hours | ✓ Yes |
| Seats | 1 user | Unlimited |
| Projects, workspaces or campaigns | 1 campaign | 1 project |
| Countries and languages | ✓ Many countries, all languages | ~ 1 country per project; unlimited languages |
Mid-tier plan comparison (Aurora Pro and Expert vs. Peec AI Pro and Advanced)
In the mid-tier Aurora offers more prompts at a lower price per prompt and all eight AI systems. Peec AI is cheaper in absolute terms at the Advanced level and includes brand perception tools.
Aurora Pro vs. Peec AI Pro
| Criterion | Aurora Pro | Peec AI Pro |
|---|---|---|
| Price per month | CHF 199 | €205 |
| Prompts tracked | 200 | 150 |
| Price per tracked prompt | CHF 0.99 | €1.37 |
| AI systems | ✓ 8 systems | ~ 3 models of your choice |
| Projects, workspaces or campaigns | 3 campaigns | 2 projects |
| API and MCP | ✓ API · ✓ MCP | ~ API ? · ✓ MCP |
| SSO | ✓ On request | ✗ Not listed on this plan |
Aurora Expert vs. Peec AI Advanced
| Criterion | Aurora Expert | Peec AI Advanced |
|---|---|---|
| Price per month | CHF 499 | €425 |
| Prompts tracked | 500 | 350 |
| Price per tracked prompt | CHF 1.00 | €1.21 |
| AI systems | ✓ 8 systems | ~ 3 models of your choice |
| Projects, workspaces or campaigns | 10 campaigns | 5 projects |
| API and MCP | ✓ API · ✓ MCP | ~ API ? · ✓ MCP |
| SSO | ✓ On request | ✗ Not listed on this plan |
Which tool is the best fit for you?
Choose Aurora if …
- you want to compare all available models in your standard plans, not just three
- you want your data hosted in Switzerland and GDPR and revDSG ready
- you need to measure in many countries and all languages in one campaign
- you prefer a position-weighted visibility score to share of voice, which Aurora leaves out because it can distort results
Choose Peec AI if …
- you want brand attribute scoring, objections and fact-checked prompts in one place