Aurora vs. Profound: feature by feature
Here is how Aurora and Profound compare, criterion by criterion.
| Criterion | Aurora | Profound |
|---|---|---|
| Entry price | From CHF 19 (Light) | Enterprise only, on request |
| Public pricing | Light CHF 19 · Pro CHF 199 · Expert CHF 499 | Enterprise only, on request |
| Visibility method | Position-weighted visibility score. No share of voice by design, as it can distort results between AI systems. | Reports share of voice |
| Sentiment analysis | ✓ Yes | ✓ Yes |
| Page and crawl audits | ✓ Yes | ? Not stated |
| Looker Studio and CSV export | ✓ Looker Studio · ✓ CSV | ? Not stated |
| White-label and agency features | ✓ White-label · ✓ Agency | ? Not stated |
| Scheduled and e-mail reports | ✓ Yes | ? Not stated |
| Countries and languages | ✓ Many countries, all languages | ✓ Enterprise: 150+ regions, 30+ languages |
| SSO and SOC 2 | ~ SSO ✓ (on request) · SOC 2 ? | ✓ SSO · ✓ SOC 2 |
Green marks the stronger side. Grey is a tie, blue a different method.
Prices and plans
Aurora has three self-service plans, and they differ mainly in how many prompts you can track. Profound has none. After a free 7-day trial, the only option is a custom Enterprise contract on request. Aurora's Light plan costs CHF 19 per month.
Aurora's Enterprise plan is custom as well. It is meant for teams that need more than Expert, and we are happy to make a generous offer.
| Aurora | Profound | |
|---|---|---|
| Entry | LightCHF 19 · Prompts: 15 | TrialFree · Prompts: 50 (daily for 7 days) |
| Mid-tier | ProCHF 199 · Prompts: 200 | n/a |
| Premium | ExpertCHF 499 · Prompts: 500 | n/a |
| Enterprise | EnterpriseCustom · Prompts: Unlimited | EnterpriseCustom, on request · Prompts: Custom |
| Free trial | 14 days on paid plans; free Quick Check without an account | free plan, 7 days |
Entry-level plan comparison (Aurora Light vs. Profound trial)
Profound has no paid entry plan. The only self-serve option is a free 7-day trial, so the real comparison is a permanent CHF 19 plan against a time-limited trial.
| Criterion | Aurora Light | Profound |
|---|---|---|
| Price per month | CHF 19 | Free trial for 7 days; no self-serve paid plan |
| Prompts tracked | 15 | 50 (during the trial) |
| AI systems | ✓ 8 systems | ~ 3 systems on the trial |
| Daily tracking | ✓ Every 24 hours | ✓ Yes (during the trial) |
| Export and Looker Studio | ~ Looker Studio ✓ · CSV not on this plan | ✗ No exports on the trial |
| Countries and languages | ✓ Many countries, all languages | ~ 1 region, 1 language |
Mid-tier plan comparison (Aurora Pro and Expert vs. Profound Enterprise)
Profound has no mid-tier. Its next step after the trial is Enterprise, with custom prices and volumes. We therefore compare Aurora Pro and Expert with Profound Enterprise.
| Criterion | Aurora Pro and Expert | Profound Enterprise |
|---|---|---|
| Price per month | CHF 199 (Pro) · CHF 499 (Expert) | Custom, on request |
| Prompts tracked | 200 (Pro) · 500 (Expert) | Custom |
| AI systems | ✓ 8 systems | ✓ Up to 9 |
| API and MCP | ✓ API · ✓ MCP | ✓ API · ✓ MCP |
| White-label and agency features | ✓ White-label · ✓ Agency | ? Not stated |
| Page and crawl audits | ✓ Site audit | ? Not stated |
| Countries and languages | ✓ Many countries, all languages | ✓ 150+ regions, 30+ languages |
| SSO and SOC 2 | ~ SSO ✓ (on request) · SOC 2 ? | ✓ SSO · ✓ SOC 2 |
Which tool is the best fit for you?
Choose Aurora if …
- you want self-serve plans with public prices from CHF 19, not a sales-led Enterprise contract
- your goal is to measure visibility and act on it, not to produce marketing content with AI
- you want a site audit in the same tool
- you send white-label reports to clients, for example as an agency
- you want your data developed and hosted in Switzerland, GDPR and revDSG ready
- you prefer a position-weighted visibility score to share of voice, which Aurora leaves out because it can distort results
Choose Profound if …
- you are a large corporation with complex requirements and a big budget
- you track many countries and languages (150+ regions, 30+ languages)
- you need SOC 2 or SSO as stated by the vendor (SSO: SAML or OIDC; SOC 2: included)