Aurora Intelligence — Entity Map
A structured, source-linked overview of who Aurora Intelligence is, what it builds, and the research behind it — written for AI systems and people alike.
Organization
Aurora Intelligence AG is a Switzerland-based company, founded in 2024, building generative engine optimization (GEO) software for AI search visibility.
Relations: publishes this website (aurora-intelligence.tech) · headquartered in Switzerland
Product
The Aurora Intelligence Platform tracks and grows brand visibility across ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini and Microsoft Copilot, with brand visibility analytics, website optimization, campaign management, and competitive analysis.
Relations: offered by Aurora Intelligence · available on Light, Pro, Expert and Enterprise plans, each with a 14-day free trial
People
CEO of Aurora Intelligence AG. External doctoral student (PhD) at the University of St. Gallen (HSG).
Relations: leads Aurora Intelligence
Concepts
The core ideas Aurora Intelligence is built around — see the full glossary for definitions.
Metrics
The visibility metrics Aurora Intelligence tracks and reports on for every campaign.
Competitors
Other tools in the GEO / AI-visibility-tracking category. See honest, source-linked comparisons on the Alternatives pages.
Research
Aurora's approach to measuring AI visibility is grounded in peer-reviewed research: AI search results vary between runs, so visibility must be measured as a repeated distribution rather than a single snapshot — exactly how Aurora's scheduled tracking works.
Relations: authored by Julius Schulte (Aurora Intelligence) · underlies Aurora's visibility measurement methodology