ChatGPT ads, only where you actually need them
Analytics first, ads second
Our platform decides where your ad budget works hardest — before a single franc is spent.
Measure your organic visibility
Aurora tracks daily whether ChatGPT and other AI assistants recommend your brand — for the prompts your customers actually ask.
Identify the gaps that matter
We compare your organic visibility with your competitors' and pinpoint the topics where you're invisible — exactly where an ad changes the outcome.
Run ads only where they pay
We set up, manage and optimize your ChatGPT ad campaigns on those gaps — and cut spend where your organic visibility already wins.
Why Aurora instead of a generic ad agency
Any agency can book ads. Only Aurora knows where ChatGPT already recommends you — and where it doesn't.
Prompt-level visibility data
Campaign decisions built on daily measurements of real ChatGPT answers, not on keyword guesswork.
No wasted ad spend
You don't pay for placements on topics where ChatGPT already recommends you organically.
Contextual targeting expertise
ChatGPT ads match conversations, not keywords. We craft campaigns for how people actually talk to AI.
Beyond ChatGPT
We track Perplexity, Google AI and more — so your ads and your GEO strategy work as one.
Transparent reporting
One dashboard shows organic visibility, ad performance and how both develop together.
One partner for organic and paid
GEO optimization and ad management from the same team, driven by the same data.
Where ChatGPT ads are available today
OpenAI is rolling out ads country by country. We manage campaigns where they're live — and get you ready where they're not.
United States
LiveLive — self-serve via OpenAI Ads Manager. We plan and manage your campaigns end to end.
United Kingdom
LiveLive — self-serve via OpenAI Ads Manager. We plan and manage your campaigns end to end.
Germany
LiveLive in pilot via OpenAI's managed advertising partners. We handle access and management for you.
France
LiveLive in pilot via OpenAI's managed advertising partners. We handle access and management for you.
Ireland
Coming soonAnnounced as one of the next markets. Get ready now with the readiness package.
Switzerland
Not yet availableNot yet available. Start with the readiness package and be first in line at launch.
Status as of August 2026. OpenAI expands availability continuously; we update this overview as markets open.
Two ways to start
Whether ChatGPT ads are live in your market or not — the smart first step is knowing where you stand organically.
ChatGPT Ads readiness package
For every market — including Switzerland. Know exactly where ads will pay off before they launch.
- AI visibility audit: where ChatGPT recommends you today — and where it doesn't
- Gap analysis against your strongest competitors
- Campaign plan with the prompts and topics worth paying for
- Priority onboarding the moment ChatGPT ads open in your market
Managed ChatGPT Ads campaigns
For the US, UK, Germany and France. Full campaign management, powered by your visibility data.
- Campaign setup and access via OpenAI's ad channels
- Ad creatives built for conversational, contextual placement
- Ongoing optimization based on daily visibility measurements
- Unified reporting on organic visibility and paid performance
ChatGPT ads, explained
What you need to know before spending your first franc — or dollar — on ChatGPT ads.
- What are ChatGPT ads?
- Since February 2026, OpenAI shows clearly labeled sponsored placements below ChatGPT answers for free-tier users. An ad contains a business name, image, headline and description. Ads are bought via OpenAI's Ads Manager (ads.openai.com) or, in newer markets, through OpenAI's managed advertising partners.
- How does targeting work in ChatGPT ads?
- There are no classic keywords. ChatGPT matches ads to the context of the conversation — the topic being discussed and past interactions. That's why knowing which prompts and topics your brand is organically invisible for matters more than any keyword list; it's exactly what Aurora's platform measures.
- In which countries can I run ChatGPT ads?
- As of August 2026: the US and UK with self-serve access, Germany and France via OpenAI's managed advertising partners, with Ireland announced next. Other markets, including Switzerland, are not yet available. OpenAI expands country by country.
- What is the readiness package?
- An audit of your current AI visibility, a gap analysis against competitors and a concrete campaign plan for the prompts worth paying for — plus priority onboarding the moment ChatGPT ads open in your market. You can book it in any market today.
- ChatGPT ads aren't available in Switzerland yet — why start now?
- Because the brands that know their visibility gaps on day one will spend their first ad budget where it counts. The readiness package gives you that map now, and organic GEO improvements you make in the meantime reduce how much you'll ever need to spend on ads.
- How is Aurora different from an ad agency?
- A classic agency buys placements. Aurora runs your campaigns on top of a platform that measures your organic ChatGPT visibility daily. We only recommend ads for topics where you're invisible organically — and we can prove it, before and after.
- What do ChatGPT ads and Aurora's management cost?
- OpenAI bills per click (CPC) or per thousand impressions (CPM) with no minimum spend. Aurora charges a transparent management fee on top, which includes platform access for measuring your visibility. We'll size both in the strategy call.
- Should I invest in organic AI visibility (GEO) or ChatGPT ads?
- Both — in the right order. Organic visibility is durable and free per impression; ads buy immediate presence where you're invisible. Our data shows you exactly where each euro or franc belongs, and shifts the mix as your organic visibility grows.
Trusted by top agencies
Agencies across Switzerland and Germany trust Aurora Intelligence
Find out where your ads would actually pay off
Run the free visibility check to see where ChatGPT already recommends you — or book a strategy call and we'll map your ad opportunity together.