Question 1

What is GEO?

Accepted Answer

GEO is short for Generative Engine Optimization and refers to the practice of analyzing and optimizing content to show in GenAI-based search engines such as ChatGPT, Perplexity AI, Claude, Gemini or Grok.

Question 2

How does GEO differ from traditional SEO?

Accepted Answer

While SEO focuses on ranking content on search engine result pages (SERPs), GEO focuses on making your content discoverable and citable by AI models that synthesize information into direct answers — optimizing for AI representation, not just link positions. In GEO the focus is therefore less on bringing direct traffic, as many users stay within the generative search engine.

Question 3

What is the difference between GEO and AEO?

Accepted Answer

GEO broadly covers optimizing content for AI engine visibility and citations, whereas AEO specifically targets how AI answer engines produce direct, concise responses based on someone's own content. Both are part of optimizing for the AI era and are often also used interchangeably as boundaries between both are blurry.

Question 4

Is GEO the same as AI SEO, AIO, or LLMO?

Accepted Answer

These terms are closely related and often overlap. GEO specifically refers to optimization for generative engines, while terms like AI SEO, AIO, or LLMO describe the broader category of optimizing content and systems for AI and large language model environments. Currently, GEO is the clearest and most frequently used term.

Question 5

How do AI engines decide what content to show?

Accepted Answer

AI engines scan across many sources, evaluate credibility, clarity, and structure, then synthesize and cite the most authoritative content in response to user queries rather than simply ranking links as in traditional search. In addition, the training data of the underlying model has an influence on the results.

Question 6

Why is GEO important for me?

Accepted Answer

As user behavior shifts toward AI-assisted search and conversational answers, businesses need GEO to ensure they remain visible and influential across the AI-driven discovery landscape, not just in traditional search results.

Question 7

What is Aurora?

Accepted Answer

Aurora is a Generative Engine Optimization platform designed by Aurora Intelligence AG in Zurich, to help organizations measure and improve their visibility, presence, and citation share in AI-driven search engines like ChatGPT, Perplexity, and Google AI.

Question 8

How do I start using Aurora?

Accepted Answer

Start by signing up for an Aurora account on aurora-intelligence.tech, and begin tracking how generative engines reference your brand and content. Aurora will provide visibility metrics, link to key sources and recommendations for you to improve your visibility.

Question 9

Do I need technical skills to use Aurora?

Accepted Answer

Aurora is designed to be user-friendly for marketers, growth teams, and product owners alike. While technical knowledge helps, Aurora's interface and insights guide users through GEO optimization without heavy technical overhead.

Question 10

What platforms does Aurora monitor?

Accepted Answer

Aurora Intelligence currently monitors ChatGPT, Perplexity, Google AI Mode, Google AI Overviews, and Gemini. We're constantly expanding our coverage to include new AI platforms as they emerge in the market.

Question 11

What is a campaign?

Accepted Answer

A campaign is a group or cluster of queries you are looking to monitor and improve your visibility for. Often a campaign can be used to monitor a product or brand across multiple topics or geographies — for more comprehensive optimization tasks a campaign can also refer to specific target audiences or geographies for a single product.

Question 12

What is domain visibility?

Accepted Answer

Domain visibility shows the relevance of a domain for a given prompt or campaign. It shows you a ranking of the most important domains including concrete URLs that the GenAI is referencing to build its result. These domains are high-profile targets to adjust for your GEO strategy.

Question 13

What is brand visibility?

Accepted Answer

Brand visibility shows how the brands or product names you have defined show up in a campaign or query. A high score indicates that your product is mentioned early and frequently, while a low score indicates few or no mentions. Here the brand visibility is also compared to competitors' visibility — based on the naming they provide.

Question 14

Can Aurora track competitors?

Accepted Answer

Yes, Aurora provides competitor visibility insights so you can benchmark how generative engines are citing and recommending similar brands.

Question 15

What kinds of insights does Aurora provide?

Accepted Answer

Aurora helps you understand how AI engines interpret your content, tracks citation share, detects inaccuracies, monitors brand identity in AI contexts, and suggests ways to strengthen your AI presence overall.

Question 16

Who is Aurora for?

Accepted Answer

Aurora serves CMOs, founders, growth teams, enterprise product teams, SaaS and consumer brands, SEO professionals, GEO teams and anyone who relies on digital discovery in AI-driven environments.

Question 17

Is Aurora only for large enterprises?

Accepted Answer

No. Aurora supports businesses of all sizes — from early-stage startups to established enterprises — aiming to improve AI search visibility and brand presence across generative platforms.

Question 18

Does Aurora replace traditional SEO tools?

Accepted Answer

Aurora complements traditional SEO by focusing on AI citation and presence. SEO drives discoverability; Aurora ensures your content is chosen and cited by AI engines. A strong performance in traditional SEO will likely be supportive for your positioning in GEO too.

Question 19

What is the difference between the different tiers?

Accepted Answer

Each tier expands the availability of services to our users. In the Light tier, only the monitoring and recommendation tool is available, the number of prompts is limited to 15 and they can only be clustered in 1 campaign. If you need additional features such as an audit of your website, personal support or a larger number of campaigns and prompts, the higher tiers are recommended.

Question 20

What are prompts and why are there different amounts per tier?

Accepted Answer

A prompt is the most basic unit of GEO, allowing you to monitor your brand performance and domain visibility for this prompt. For a holistic picture multiple prompts are needed and have to be set up. As each prompt requires the monitoring with the actual generative search engine, the number available is limited in the lighter tiers.

Question 21

How can I pay for my subscription?

Accepted Answer

You can pay for your subscription by entering your credit card information into our tool. Using the payment service of Stripe we will regularly charge you for the subscription — no additional manual effort required.

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