Quick Verdict: Which GEO Tool Fits Whom?
There is no single best GEO tool – what matters is your market, language, budget and existing SEO software. Our recommendations by use case (Aurora is our own product; the facts on all tools come from the vendors themselves):
DACH & multilingual markets
Aurora
Measurement in German, French and English, hosting in Switzerland, six AI search engines included right from the entry plan from CHF 19 per month. Try it for free.
Large enterprise programs
Profound, Scrunch, Goodie
Many engines in the large plans, enterprise features and pricing from several hundred dollars or on request.
If you already use an SEO suite
Semrush, Ahrefs Brand Radar, SE Ranking, SISTRIX
AI visibility right next to rankings and backlinks – useful if your team already works in the respective tool.
Small budget
Rankscale, Aurora, Otterly.AI
Entry from €17 (Rankscale, billed annually), CHF 19 (Aurora) and €29 (Otterly.AI) per month.
Agencies with multiple brands
Aurora, Peec AI, Otterly.AI
Unlimited users (with Aurora from Pro), multiple campaigns or projects and exports for client reports.
French-speaking markets
Aurora, Qwairy
Both offer their website in French: Qwairy is based in France, Aurora in Switzerland and also measures prompts in French.
What Is a GEO Tool?
A GEO tool (also called an AI visibility, AEO or LLMO tool) measures whether and how AI assistants such as ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini and Copilot mention your brand in their answers. To do so, it automatically asks the questions your target audience asks (prompts), analyzes the answers and shows which sources the assistants cite.
A GEO tool is the measuring instrument – the real work is optimization. Our guide GEO Optimization: Tactics, Metrics and a 90-Day Plan explains what that involves.
What Matters in a GEO Tool: 8 Criteria
These are the criteria we applied for the comparison. They also help with your own selection:
- AI search engine coverage: At least ChatGPT, Perplexity, Google AI Overviews and AI Mode. Check which engines are included in the entry plan and which cost extra.
- Repeated measurement instead of single queries: AI answers vary from run to run. A good tool measures each prompt multiple times and reports visibility as a share across many answers.
- Transparent methodology: How are prompts run, how often, from which country and in which language? Reputable vendors disclose this.
- Languages and countries: For DACH and France, what matters is whether prompts are measured in German and French and with a country context (e.g. Switzerland).
- Source and citation analysis: Which pages do the assistants cite in your category? Without this information, you don't know where to start.
- Competitor comparison and recommended actions: Share of voice versus competitors and concrete next steps instead of just a score.
- Pricing model: Prompts, credits, answers, seats and engines as add-ons – calculate the price for your actual needs, not just the entry price.
- Data protection and integrations: Data hosting, GDPR/revDSG, exports, Looker Studio, API or MCP – important as soon as several teams work with the data.
“…there's a <1 in 100 chance that ChatGPT or Google's AI, if asked 100X, will give you the same list”“AI Visibility is measurable. The mistake is running it like a rank tracker.”
Comparison Table: 13 GEO Tools at a Glance
The table shows the cheapest publicly priced entry point, the AI search engines included in the entry plan, the trial option and the company headquarters. Clicking a name jumps to its profile.
Prices in the vendors' currency, excluding VAT and without conversion. Entry plans differ greatly in scope – so also compare the limits in the profiles.
| Tool | Starting at | AI search engines (entry plan) | Trial | HQ | Website in German |
|---|---|---|---|---|---|
| Aurora Intelligence | CHF 19 / monthcancel monthly | ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Copilot | 14 days | Switzerland | Yes |
| Profound | On request | ChatGPT, Gemini, Google AI Overviews · up to 9 on the largest plan | 7 days | United States | No |
| Peec AI | €85 / monthcancel monthly | 3 of your choice from ChatGPT, Google AI Mode, AI Overviews, Copilot, Gemini; Perplexity as an add-on | Trial (duration not stated) | Germany | No |
| Otterly.AI | €29 / monthcancel monthly | ChatGPT, Google AI Overviews, Perplexity, Copilot | Trial (duration not stated) | Austria | No |
| Semrush AI Visibility Toolkit | €94.94 / monthbilled annually | ChatGPT, Google AI Overviews, Gemini, Perplexity | — | United States | Yes |
| Ahrefs Brand Radar | €119 / monthbilling per vendor | Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Copilot, Gemini | — | Singapore | Yes |
| SE Ranking | €109 / monthcancel monthly | Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Gemini | 14 days | United States | Yes |
| SISTRIX | €119 / monthcancel monthly | Google AI Overviews, Google AI Mode, ChatGPT, Perplexity | 14 days | Germany | Yes |
| Rankscale | €17 / monthbilled annually | “17+” per vendor, including ChatGPT, Gemini, Perplexity, Claude, DeepSeek, Mistral, Grok, Copilot, AI Mode, AI Overviews · up to 17+ on the largest plan | 7 days | Austria | No |
| Qwairy | €79 / monthcancel monthly | Core engines per vendor include ChatGPT, AI Overviews, Claude, Gemini, AI Mode, Perplexity, Copilot, Grok, Meta AI | Free credits | France | Yes |
| Scrunch | $250 / monthcancel monthly | ChatGPT, Perplexity, Google AI Overviews, Copilot · up to 9 on the largest plan | 7 days | United States | No |
| AthenaHQ | $295 / monthcancel monthly | ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI, Mistral | Free plan | United States | No |
| Goodie | $295 / monthcancel monthly | ChatGPT, Google AI Overviews, Perplexity, Google AI Mode, Copilot · up to 13 on the largest plan | 7 days | United States | No |
“—” = not publicly stated by the vendor. Prices excluding VAT, in the vendor's currency. Entry plan = cheapest publicly priced plan; see profiles for scope and limits.
Guides per AI engine: ChatGPT · Perplexity · Gemini · Copilot · Google AI Overviews · Google AI Mode
The Tools in Detail
Each profile states who the tool is suited for, what the entry plan includes and what sets it apart – based on the vendors' public information.
1. Aurora IntelligenceOur product
CHF 19 / month · SwitzerlandAurora is a GEO platform from Switzerland (HSG spin-off) for brands and agencies in the DACH region. It measures daily how often ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini and Copilot mention a brand, analyzes the cited sources and derives concrete actions.
- Ideal for
- Brands and agencies in DACH and France that want to measure in German, French and English and host data in Switzerland.
- Entry plan
- Light: CHF 19/month, 15 prompts in 1 campaign, 1 user, daily tracking. Pro: CHF 199/month, 200 prompts, unlimited users.
- AI search engines
- ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Copilot
- Standout feature
- Source analysis with recommendations per source, free GEO check without sign-up, Looker Studio connector.
2. Profound
On request · United StatesProfound, based in New York, is an enterprise platform for answer engine optimization with tracking across multiple AI search engines and its own AI agents for marketing tasks.
- Ideal for
- Large companies with an enterprise budget, especially in the US market.
- Entry plan
- Free trial plan: 50 prompts daily for 7 days, 1 language, 1 region. Paid plans on request.
- AI search engines
- ChatGPT, Gemini, Google AI Overviews · up to 9 on the largest plan
- Standout feature
- “AI Marketer” agent on a credit basis alongside tracking; up to 9 AI search engines on the Enterprise plan.
3. Peec AI
€85 / month · GermanyPeec AI, based in Berlin, measures brand visibility in AI search engines with daily analysis and a focus on marketing teams and agencies.
- Ideal for
- Marketing teams and agencies that want to select three AI search engines of their choice.
- Entry plan
- Starter: €85/month (monthly), 50 prompts, 3 AI models of your choice, 1 project, unlimited users.
- AI search engines
- 3 of your choice from ChatGPT, Google AI Mode, AI Overviews, Copilot, Gemini; Perplexity as an add-on
- Standout feature
- Models freely selectable and expandable per model.
4. Otterly.AI
€29 / month · AustriaOtterly.AI, based in Austria, is an affordable monitoring tool for AI search with a focus on simple brand reports.
- Ideal for
- Small teams that want an inexpensive start with a few prompts.
- Entry plan
- Lite: €29/month (monthly), 15 prompts, 1 workspace, unlimited users. Google AI Mode and Gemini €9 each, Claude €29 as add-ons.
- AI search engines
- ChatGPT, Google AI Overviews, Perplexity, Copilot
- Standout feature
- Unlimited brand reports and team members even in the smallest plan.
5. Semrush AI Visibility Toolkit
€94.94 / month · United StatesSemrush's AI Visibility Toolkit adds AI visibility to the well-known SEO suite; it is billed per domain.
- Ideal for
- Teams that already work with Semrush and want to see AI visibility in the same tool.
- Entry plan
- €94.94/month per domain billed annually, 25 custom prompts daily, 1 domain.
- AI search engines
- ChatGPT, Google AI Overviews, Gemini, Perplexity
- Standout feature
- Dedicated toolkit within the Semrush suite; Semrush now belongs to Adobe.
6. Ahrefs Brand Radar
€119 / month · SingaporeAhrefs' Brand Radar shows brand mentions in AI answers based on a large prompt index and complements the Ahrefs SEO suite.
- Ideal for
- Ahrefs users who want to analyze market share in AI answers across many topics.
- Entry plan
- Ahrefs Lite from €119/month with 5 custom prompts (150 checks); additional prompt packages from €46.70/month, AI Visibility Index €179/month.
- AI search engines
- Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Copilot, Gemini
- Standout feature
- AI Visibility Index with over 475 million prompts based on Ahrefs keyword data.
7. SE Ranking
€109 / month · United StatesSE Ranking combines classic rank tracking with an AI search add-on that measures visibility in AI Overviews, AI Mode, ChatGPT, Perplexity and Gemini.
- Ideal for
- SEO teams that want to combine rankings and AI visibility in one affordable package.
- Entry plan
- Core: €109/month (monthly) or €87.20 annually; AI Search add-on +€79/month with 200 prompts and SE Visible dashboard.
- AI search engines
- Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Gemini
- Standout feature
- AI tracking right next to classic rank tracking; 14-day trial without a credit card.
8. SISTRIX
€119 / month · GermanySISTRIX, based in Bonn, is one of the best-known German SEO suites and has integrated AI/chatbot monitoring into its plans.
- Ideal for
- German SEO teams that already work with SISTRIX and the visibility index.
- Entry plan
- Start: €119/month (cancel monthly), 1 user, 3 projects; AI monitoring in beta at no extra charge.
- AI search engines
- Google AI Overviews, Google AI Mode, ChatGPT, Perplexity
- Standout feature
- AI analysis at no extra charge in existing SEO plans (during the beta).
9. Rankscale
€17 / month · AustriaRankscale, based in Vienna, is a credit-based tool for AI rank tracking across many AI search engines with flexible measurement frequency.
- Ideal for
- Small budgets and teams that want to measure many engines with flexible frequency.
- Entry plan
- Essentials: €17/month (annual billing only), 120 credits, 2 brand dashboards, up to 480 answers per month.
- AI search engines
- “17+” per vendor, including ChatGPT, Gemini, Perplexity, Claude, DeepSeek, Mistral, Grok, Copilot, AI Mode, AI Overviews · up to 17+ on the largest plan
- Standout feature
- Measurement from hourly to monthly; unused credits do not expire.
10. Qwairy
€79 / month · FranceQwairy, based in France, is a credit-based GEO platform with EU hosting and support for many countries and languages.
- Ideal for
- Teams in France and Europe that need to cover many countries and languages.
- Entry plan
- Starter: €79/month (monthly) or €65 annually, 2,500 credits, unlimited prompts, 1 workspace.
- AI search engines
- Core engines per vendor include ChatGPT, AI Overviews, Claude, Gemini, AI Mode, Perplexity, Copilot, Grok, Meta AI
- Standout feature
- EU data hosting, 240+ countries and 45+ content languages per vendor.
11. Scrunch
$250 / month · United StatesScrunch, based in the US and now part of Sitecore, combines AI monitoring with a version of the website optimized for AI agents.
- Ideal for
- Enterprise brands in the Sitecore ecosystem or with a focus on AI agents.
- Entry plan
- Core: $250/month, 125 prompts, 5,000 answers per month, 1 brand, 5 users, 1 country, 1 language.
- AI search engines
- ChatGPT, Perplexity, Google AI Overviews, Copilot · up to 9 on the largest plan
- Standout feature
- “Agent Pages” (AXP) serve AI agents an optimized website version (Enterprise).
12. AthenaHQ
$295 / month · United StatesAthenaHQ, based in San Francisco (Y Combinator), is a credit-based GEO platform with very broad engine coverage.
- Ideal for
- Teams that want to start with a free plan and cover many engines.
- Entry plan
- Free Essential plan; Starter: $295/month, 3,600 credits (1 credit = 1 answer), unlimited prompts and users, 1 region/language.
- AI search engines
- ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI, Mistral
- Standout feature
- Eleven AI search engines already in the Starter plan.
13. Goodie
$295 / month · United StatesGoodie, based in New York, is a GEO platform focused on AI visibility in commerce, including shopping assistants.
- Ideal for
- Commerce brands that want to measure product visibility in AI assistants.
- Entry plan
- Core: $295/month, 110 prompts, 1 brand, 2 countries, 2 languages, unlimited users.
- AI search engines
- ChatGPT, Google AI Overviews, Perplexity, Google AI Mode, Copilot · up to 13 on the largest plan
- Standout feature
- SKU visibility for “agentic commerce” incl. Alexa and Sparky (from Pro).
What Do GEO Tools Cost? The Common Pricing Models
According to the vendors, entry prices range from €17 to around $300 per month; enterprise plans are usually offered individually. More important than the entry price is the billing model:
- Per prompt: A fixed quota of prompts per month (e.g. Aurora, Otterly.AI, Peec AI, Scrunch, Goodie).
- Per credit or answer: Each analyzed answer consumes credits, often with unlimited prompts (e.g. AthenaHQ, Rankscale, Qwairy; with Ahrefs Brand Radar, checks count).
- As part of an SEO suite: AI visibility as a toolkit, add-on or beta feature of existing SEO plans (Semrush, SE Ranking, SISTRIX).
- Engines as add-ons: Some vendors charge extra for individual AI search engines – such as Perplexity at Peec AI or Google AI Mode, Gemini and Claude at Otterly.AI.
- Custom: Enterprise plans with more engines, countries and support on request (e.g. Profound).
Tip: Plan for 50 to 200 prompts, at least four AI search engines and daily measurement – and compare the price for exactly that setup.
Why Companies Need a GEO Tool Now
Search is shifting to the AI answer – including in German-speaking countries:
- 50% of Germans at least sometimes use an AI chat instead of traditional internet search (Bitkom, November 2025).
- When an AI summary appears, Google users click a traditional result in only 8% of visits, versus 15% without one (Pew Research Center, July 2025).
- 58% of Swiss SMEs have never checked what information AI gives about their company (KMU Digital Pulse 2026).
Without measurement, it remains invisible whether your brand appears in these answers – and which competitors are recommended instead.
“Der Traffic, der jetzt zu Google wandert, kommt nie wieder zurück.”Translation: The traffic that is now moving to Google will never come back.
Methodology and Transparency
All information on the tools comes from the vendors' official pricing and product pages and was checked on October 14, 2026 in a browser from the EU – without logging in, excluding VAT and without currency conversion. Anything a vendor does not state publicly appears as “—” in the table. Prices and features change frequently; the respective vendor page is authoritative.
Disclosure: Aurora Intelligence is our own product. We assessed it against the same criteria and also name the use cases for which other tools are a better fit.
Aurora is an official spin-off of the University of St. Gallen (HSG). Our research on measuring AI visibility is published as the paper “Don't Measure Once” on arXiv. We welcome notes on outdated information via the contact page.
GEO, AEO, LLMO — your questions answered
- What is generative engine optimization (GEO)?
- GEO is the practice of getting your brand cited and recommended inside AI-generated answers — in ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude and Copilot — rather than ranking as a blue link. A GEO tool measures that visibility and shows you what to change. You will also see it called answer engine optimization (AEO), LLM optimization (LLMO), AI SEO or GAIO; the category has not settled on one name, and they all describe roughly the same work.
- What is the best GEO tool?
- That depends on the use case. For brands and agencies in the DACH region with measurement in German and French and Swiss hosting, we recommend Aurora; for large US enterprise programs, Profound, Scrunch or Goodie; those who already use Semrush, Ahrefs, SE Ranking or SISTRIX can use their AI features. What matters are engine coverage, repeated measurement, languages and the pricing model.
- How much does a GEO tool cost?
- According to the vendors' pricing pages (as of October 2026), GEO tools start at €17 per month (Rankscale, billed annually), CHF 19 (Aurora) and €29 (Otterly.AI); Peec AI starts at €85, Semrush at €94.94 per domain, Scrunch at $250 and AthenaHQ and Goodie at $295 per month. Profound does not state public prices for paid plans.
- What is the difference between GEO and SEO?
- SEO optimizes for a ranked list of links. GEO optimizes for being named inside a synthesized answer. The rankings do not transfer: a page sitting at position one on Google can be completely absent from ChatGPT's answer to the same question, because the model is choosing which sources to trust and summarize, not which page to link. That is why AI visibility has to be measured separately from your search rankings.
- GEO, AEO, LLMO, AI SEO — are they different things?
- In practice, no. GEO (generative engine optimization) and AEO (answer engine optimization) are the two most common terms; LLMO (LLM optimization) is the term most used in Switzerland, while GEO dominates in Germany. AI SEO and GAIO also appear. They all mean: make sure AI systems know about you, trust you, and recommend you.
- How do you measure AI visibility?
- Ask the AI assistants the questions your buyers actually ask, repeatedly and at scale, then record whether you are mentioned, how you are described, which competitors appear alongside you, and which sources the model cites. That gives you a visibility score and a share of voice you can track over time. Aurora runs this across every major engine and traces each result back to the prompt that produced it.
- Why doesn't ChatGPT mention my brand?
- Usually because the sources the model trusts for your category do not mention you — review sites, comparison articles, directories, forums and press coverage — or because what they say about you is thin, outdated or inconsistent. AI answers are assembled from those sources, so the fix is rarely on your own homepage. Aurora shows which sources are being cited for your category, which is where the work actually has to happen.
- Is there a free GEO check?
- Yes. Aurora's free AI visibility check tells you in about ten seconds whether AI assistants currently mention your brand, without an account. It is a snapshot, not a substitute for tracking — visibility moves, and a single reading cannot show you a trend.
- Which AI search engines does Aurora measure?
- ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini and Microsoft Copilot – on all plans. Other assistants such as Claude, Grok, DeepSeek, Meta AI and Mistral will follow on demand.
- Which GEO tools are available in German?
- Aurora, Semrush, Ahrefs, SE Ranking, SISTRIX and Qwairy offer a German-language website. For measurement, however, what matters is whether prompts are run in German and with a country context – Aurora measures in German, French and English.
Sources
Every quote was checked against the original (retrieved October 2026). Quotes appear in their original language.
- Rand Fishkin: NEW Research: AIs are highly inconsistent when recommending brands or products; marketers should take care when tracking AI visibility. SparkToro, Jan 28, 2026.
- Kevin Indig: Make your prompt tracking more accurate this week. Growth Memo (Substack), Jun 8, 2026.
- Internet-Suche im Wandel: Die Hälfte nutzt bereits KI-Chats. Bitkom, Nov 20, 2025.
- Athena Chapekis, Anna Lieb: Google users are less likely to click on links when an AI summary appears in the results. Pew Research Center, Jul 22, 2025.
- Roland Eisenbrand: 265 Millionen Klicks weg? Diese Seiten verlieren wegen AI Overviews am stärksten Traffic. OMR Daily, Mar 26, 2026.
- Studie KMU Digital Pulse 2026: Schweizer KMU sind noch nicht im KI-Zeitalter angekommen. Handelsverband.swiss (localsearch / HSLU), Sep 29, 2026.
