GEO tools: measure and grow your AI search visibility
Brand Visibility
Average Scores
What a GEO tool actually does
What is generative engine optimization (GEO)?
GEO — also called answer engine optimization (AEO) or LLM optimization (LLMO) — is the practice of getting your brand cited and recommended inside AI-generated answers, rather than ranking as a blue link. A GEO tool measures that visibility and tells you what to fix.
How to choose a GEO tool
Look for coverage of every engine your buyers actually use, prompt-level detail rather than a single vanity score, the sources the models cite, and data handling you can defend to your legal team.
GEO vs SEO — what changes
SEO optimizes for ranked links; GEO optimizes for being named in a synthesized answer. Rankings do not transfer: a page that ranks first on Google can be entirely absent from ChatGPT's answer. AI visibility has to be measured separately.
What to expect from an AI visibility tool
The capabilities that separate a real GEO platform from a one-off checker.
Multi-engine coverage
Track ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude and Microsoft Copilot side by side — buyers do not stay on one assistant.
Share of voice vs competitors
See how often you are recommended compared with the competitors that surface in the same answers, and how that shifts over time.
Prompt-level intelligence
Know the actual questions buyers ask, not just keywords. Every answer is traced back to the prompt that produced it.
Source and citation analysis
See which pages, reviews and third-party sites the models cite when they describe your category — those sources are what you have to influence.
Recommendations you can act on
Aurora turns each gap into a concrete change: the page to fix, the source to earn, the claim to make clearer.
Swiss-built, GDPR & revDSG-ready
Aurora is built and hosted in Switzerland, which keeps procurement and data-protection review straightforward for European teams.
GEO, AEO, LLMO — your questions answered
What generative engine optimization is, how it differs from SEO, and how to measure it.
- What is generative engine optimization (GEO)?
- GEO is the practice of getting your brand cited and recommended inside AI-generated answers — in ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude and Copilot — rather than ranking as a blue link. A GEO tool measures that visibility and shows you what to change. You will also see it called answer engine optimization (AEO), LLM optimization (LLMO), AI SEO or GAIO; the category has not settled on one name, and they all describe roughly the same work.
- What is the difference between GEO and SEO?
- SEO optimizes for a ranked list of links. GEO optimizes for being named inside a synthesized answer. The rankings do not transfer: a page sitting at position one on Google can be completely absent from ChatGPT's answer to the same question, because the model is choosing which sources to trust and summarize, not which page to link. That is why AI visibility has to be measured separately from your search rankings.
- GEO, AEO, LLMO, AI SEO — are they different things?
- In practice, no. GEO (generative engine optimization) and AEO (answer engine optimization) are the two most common terms; LLMO (LLM optimization) is the term most used in Switzerland, while GEO dominates in Germany. AI SEO and GAIO also appear. They all mean: make sure AI systems know about you, trust you, and recommend you.
- How do you measure AI visibility?
- Ask the AI assistants the questions your buyers actually ask, repeatedly and at scale, then record whether you are mentioned, how you are described, which competitors appear alongside you, and which sources the model cites. That gives you a visibility score and a share of voice you can track over time. Aurora runs this across every major engine and traces each result back to the prompt that produced it.
- Why doesn't ChatGPT mention my brand?
- Usually because the sources the model trusts for your category do not mention you — review sites, comparison articles, directories, forums and press coverage — or because what they say about you is thin, outdated or inconsistent. AI answers are assembled from those sources, so the fix is rarely on your own homepage. Aurora shows which sources are being cited for your category, which is where the work actually has to happen.
- How long does it take to become visible in AI search?
- It depends on how often the engines refresh what they know about your category and how quickly you can influence the sources they cite. Expect weeks rather than days. Measuring first matters: without a baseline you cannot tell whether a change moved anything.
- Is there a free GEO check?
- Yes. Aurora's free AI visibility check tells you in about ten seconds whether AI assistants currently mention your brand, without an account. It is a snapshot, not a substitute for tracking — visibility moves, and a single reading cannot show you a trend.
- Which AI search engines does Aurora track?
- ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude and Microsoft Copilot — side by side in one campaign, because buyers do not all use the same assistant.
Compare Aurora with other GEO tools
Honest side-by-side write-ups of the tools people evaluate against Aurora.
Trusted by top agencies
Agencies across Switzerland and Germany trust Aurora Intelligence
See where your brand stands in AI search
Run a free GEO check and get your AI visibility score across every major AI assistant.
Brand Visibility
Average Scores
Top prompts
4 of 128| Prompt | Search Engine | Keyword | Source |
|---|---|---|---|
| Welcher Internetanbieter ist zurzeit der beste in der Schweiz? | ChatGPTPerplexityGemini | internet18 times | 76.3%comparis.ch |
| Welche Handy-Abos sind weltweit unlimitiert? | ChatGPTPerplexity | handy-abo12 times | 52.9%yallo.ch |
| Welcher Anbieter hat das beste Glasfaser-Netz? | ChatGPTGeminiPerplexity | glasfaser9 times | 47.6%connect-professional.ch |
| Wie bekomme ich unbegrenzte Daten in der Schweiz? | ChatGPTPerplexity | daten7 times | 41.5%mtel.ch |