How do GEO tools typically work (GEO / AEO / LLMO)?
- 1QueryAutomatic querying of AI systems based on prompts that you set or that are suggested in the tool.
- 2EvaluateStatistical evaluation of the answers to map mentions of your brand and your competitors.
- 3Assess sentimentEvaluation of sentiment and context of the answers to see how you do qualitatively.
- 4ImproveSuggestions for improvements and actions to work on your GEO (sometimes with drafting support or content generation).
- 5MonitorContinuous measurement and impact analysis.
Why do I need a GEO tool now?
- 80% of Swiss residents use AI systems in 2026 at least occasionally, and 60% of them use them to search or to evaluate products (IGEM 2026 study)
- Most companies today don't know whether they show up in AI answers. GEO tools help you measure this visibility and improve it by acting on the insights
What matters in a GEO tool: 8 criteria
These are the criteria we applied in the comparison. They also help with your own selection:
- Pricing: Prompts, credits, answers, seats and AI systems as add-ons. Calculate the price for your actual needs, not just the entry price.
- AI system coverage: At least ChatGPT, Perplexity, Google AI Overviews and AI Mode. Check which AI systems are included in the entry plan and which cost extra.
- Transparent methodology: How are prompts run, how often, from which country and in which language? Reputable vendors disclose this.
- Analysis features: Does the tool offer sentiment analysis to capture how AI talks about your brand, and recommendations on what to do next?
- Languages and countries: For DACH and France, what matters is whether prompts are measured in German and French and with a country context (for example Switzerland).
- Source and citation analysis: Which pages do the AI systems cite in your category? Without this information, you don't know where to start.
- Data protection: Data hosting and GDPR/revDSG compliance, important as soon as you handle company or client data.
- Integrations and exports: Looker Studio, CSV, API or MCP. Important as soon as several teams work with the data.
The tools at a glance
A quick look at entry price, AI systems, country coverage and free trials for all ten tools. Each tool has its own detailed comparison with Aurora.
| Tool | Entry price | AI systems | Countries and languages | Free trial |
|---|---|---|---|---|
| Aurora | From CHF 19 | 8: ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Copilot, Claude, Yandex | Many countries, all languages (interface in German, English, French); hosted in Switzerland | 14 days |
| Otterly.AI | $29 monthly, $25 billed annually (Lite) | 4 included, 3 as add-ons (up to 7) | 65+ countries and languages | 14 days |
| Peec AI | €85 (Starter, monthly billing; 15% off annually) | 3 models of your choice on every plan except Enterprise (up to 13) | 1 to 3 countries per project on self-serve plans, unlimited languages | free trial, length not shown |
| Profound | Enterprise only, on request: no self-serve paid plan (free 7-day trial) | 3 on trial, up to 9 on Enterprise | Enterprise: 150+ regions, 30+ languages (stated on its Enterprise page) | free plan, 7 days |
| Scrunch | $250 billed annually, $300 monthly (Starter) | ChatGPT, Claude, Gemini, Perplexity, AI Mode, AI Overviews, Meta (plan differences not stated) | every country, any language (FAQ) | 7 days, no credit card |
| SE Ranking | $103.20 (Core; likely annual rate) | ChatGPT, Gemini, AI Mode, AI Overviews (Perplexity per add-on page) | 7 markets, 5 languages | 14 days, no credit card |
| Ahrefs Brand Radar | from $50 (custom prompts add-on); $199 (AI Visibility Index) | 6 plus Claude on custom prompts | location per keyword; languages not stated | not shown |
| Semrush AI Toolkit | $99 (AI Visibility Toolkit, help center); Starter $165.17 billed annually, $199 monthly | ChatGPT Search, AI Mode, Gemini, AI Overviews (pages differ) | 42 countries incl. Switzerland; prompt tracking 220+ | none for the AI toolkit |
| Rankscale | from $20 ($17 billed yearly); Pro $99; Pro+ $229 | 17+ AI systems | 240+ regions and languages | 7 days (Pro) |
| FinSEO | €84 (Starter, excl. VAT) | 13+ named, 3 of your choice per plan | 40+ countries | 7 days (Starter) |
Curious what Aurora costs? All plans are on our pricing page.
All comparisons in detail
Other GEO tools
These tools also track brand visibility in AI answers. We don't compare them in detail; here is what each vendor says it focuses on.
- AthenaHQathenahq.ai
- AthenaHQ is a generative engine optimization platform for tracking and improving how brands appear in AI-generated answers.
- Evertuneevertune.ai
- Evertune is a generative engine optimization platform that analyzes how large language models describe brands and turns that into content and distribution guidance. It was founded in 2024 by former The Trade Desk executives and is built for enterprise brand and discovery analytics.
- Bluefish AIbluefishai.com
- Bluefish AI is an enterprise “agentic marketing” platform that monitors, optimizes and measures how brands show up across AI systems. Founded in 2024, it has raised roughly USD 68M through a 2026 Series B and is built explicitly for the Fortune 500.
- Trakkrtrakkr.ai
- Trakkr is an AI visibility tracker covering brand mentions across the main AI assistants, aimed at a lighter-weight, self-serve workflow.
- Goodie AIgoodie.ai
- Goodie AI markets itself as an all-in-one generative engine optimization platform: it tracks how your brand appears across ChatGPT, Gemini, Perplexity, Copilot and other assistants, then pairs that visibility data with content and optimization guidance.
- Hallusehall.com
- Hall is an AI-search monitoring platform focused on how your brand is referenced across assistants like ChatGPT, Perplexity and Gemini, with citation-level detail, agent analytics and domain-level visibility scores.
- Qwairyqwairy.co
- Qwairy is a European AI-visibility monitoring tool that tracks how your brand is mentioned across a broad set of AI platforms, including ChatGPT, Gemini, Claude and Perplexity.
Guides per AI engine: ChatGPT · Perplexity · Google AI Overviews · Gemini · Copilot · Google AI Mode
More engines, prioritised by demand
These assistants aren't tracked yet. Tell us which one you need and it moves up our roadmap.