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AI Visibility

AI Visibility articles

AI Visibility Is Three Problems, Not One: Retrieval, Knowledge Graph, Context Graph
GEO

AI Visibility Is Three Problems, Not One: Retrieval, Knowledge Graph, Context Graph

AI visibility is not one metric. It is three structural problems on three different layers — retrieval, knowledge graph, context graph — each needing a different fix. How to diagnose which layer is broken before producing more content.

•7 min
AI Visibility Needs Data for Decisions and Evidence for Conversations
AI Visibility

AI Visibility Needs Data for Decisions and Evidence for Conversations

AI visibility is not one metric. It is at least four — memory, retrieval, paraphrase, and competitive substitution — and each demands a different fix. How to measure them and bring the right evidence to a leadership conversation.

•6 min
Don't Measure Once: How to Reliably Measure AI Visibility
GEO

Don't Measure Once: How to Reliably Measure AI Visibility

New research shows that measuring a brand's AI visibility requires simultaneous and longer-term repeated measurements — not one-time ranking snapshots. Here are the key findings and what they mean for marketers.

•5 min