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Career
AI Gives Practitioners Vocabulary. Expertise Has to Be Built Differently
AI gives every practitioner the vocabulary of expertise. Expertise itself is built through unaided reps on hard problems. Why Layer 1 fluency masks Layer 2 collapse, and how to position GEO work in the layers that compound.
•6 min
GEO
You're Using AI for Execution. The Real Leverage Is in Judgment
Most practitioners use AI for execution — drafts and lookups — leaving the four modes that compound (Deciding, Ideating, Critiquing, Talking) on the table. Where the judgment layer lives for an AI-search visibility program.
•7 min
Career
From SEO to GEO: A Digital Marketer's Transition Guide
A practical guide for SEO professionals expanding into Generative Engine Optimization. Covers what transfers from SEO, what changes fundamentally, new skills to develop, and how to build a GEO service offering alongside traditional search optimization.
•5 min