Technical articles
The Role of Internal Linking in AI Search Performance
Internal linking shapes how AI crawlers discover content, assess topical authority, and decide which pages to cite. Learn a practical framework for optimizing your site architecture for AI search.
The Impact of Site Speed on AI Search Crawling and Citation
Explore how site performance directly impacts AI search engine crawling and citation rates. Learn which speed metrics matter most for AI crawlers and how to optimize server response, rendering, and content delivery for maximum AI visibility.
Understanding Prompt Fanouts: How ChatGPT Expands Your Query
When you ask ChatGPT a question, it silently expands your query into multiple parallel searches. Understanding this prompt fanout mechanism is essential for optimizing your AI search visibility.
llms.txt Files: Do They Actually Help AI Visibility?
The llms.txt standard promises to help AI models understand your website, but does it actually improve visibility? We examine the evidence, benefits, and practical considerations.
The Importance of Entity SEO for AI Search Visibility
Entity SEO is foundational to AI search visibility. Learn how to build your brand as a clearly defined entity that AI systems can identify, understand, and recommend to users.
Why Your Brand's Knowledge Graph Matters for AI
Your brand's knowledge graph determines how AI search engines recognize, understand, and cite your brand. Learn why it matters and how to strengthen your entity representation across AI systems.
How to Audit Your Website's AI Search Performance
A comprehensive step-by-step guide to auditing your website's performance in AI-powered search engines, from defining your query universe to creating a prioritized action plan.
Schema Markup Types That Matter for AI Search
A comprehensive guide to the schema markup types that most influence AI search visibility, from Organization and FAQ schema to Product and Article markup with practical implementation examples.