- What does ChatGPT visibility mean?
- Whether ChatGPT names, recommends or cites your brand when a buyer asks it a question in your category — and how it describes you next to competitors. There is no list of ten links: ChatGPT synthesizes one answer and names a handful of brands and sources, so you are either in the answer or you are not.
- How does Aurora measure visibility in ChatGPT?
- Aurora runs the prompts your buyers actually ask against ChatGPT on a recurring schedule and records whether your brand is mentioned, where it ranks, how it is described, which competitors appear alongside you and which sources ChatGPT cites. Because AI answers vary from run to run, visibility is tracked as a trend over repeated runs rather than a single screenshot — that is what feeds your visibility score and AI share of voice.
- Which languages and markets does the ChatGPT tracker cover?
- Prompts run in English, German and French, so you can see how ChatGPT answers in each market you sell in — including Switzerland and the wider DACH region — and compare the results side by side.
- How often are the results updated?
- Your prompts are re-run on a schedule and the dashboard shows weekly updates, so you can spot changes, see which competitors are gaining and check whether your optimisation work moved the needle.
- How can I improve my brand's visibility in ChatGPT?
- Start with the sources ChatGPT cites for your category — review sites, comparison articles, directories, press and forums — and earn accurate, consistent mentions there; the fix is rarely on your own homepage. On your own site, keep facts current, add structured data and an llms.txt, and use brand protection to catch outdated or wrong claims. Aurora's source analysis shows which sources matter for your prompts.