Aurora Intelligence as a Scrunch AI alternative
Both tools measure how AI assistants talk about your brand. Here is what Scrunch AI focuses on, what Aurora does differently, and how to decide between them.
Start free trialWhy AI visibility is now worth measuring
Buyers increasingly ask an AI assistant before they ever reach your website — the shift these tools are built to measure.
weekly ChatGPT users, up from 400M eight months earlier (OpenAI DevDay, October 2025)
monthly users of Google AI Overviews across 200+ countries (Alphabet, Q2 2025)
of B2B software buyers now start their research in an AI chatbot, not a search engine (G2, 2025)
What Scrunch AI focuses on
Scrunch AI is an enterprise platform for monitoring and optimizing brand visibility in AI search; its core is an Agent Experience Platform that serves AI crawlers machine-readable versions of a site. In June 2026 Scrunch was acquired by Sitecore and is now part of its digital experience platform.
It targets larger organizations that treat AI agents as a distinct channel.
- Founded
- 2023
- Headquarters
- Salt Lake City, USA
- Funding
- USD 19M disclosed (Seed + Series A)
- Notable
- Acquired by Sitecore (~USD 225M, June 2026)
Summarized from Scrunch AI's own public positioning. Features and pricing in this category change often — check their site for current details before deciding.
What Aurora does differently
Everything below is a claim about Aurora, so you can check each one yourself in a free trial.
Every major AI assistant
ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude and Microsoft Copilot — tracked side by side in a single campaign.
Prompt-level evidence
Every result traces back to the exact prompt that produced it, so you can see which buyer questions you win and which you lose.
Source and citation analysis
See the pages, reviews and third-party sites the models cite about your category — the sources you actually have to influence.
SKU-level AI shopping analytics
For retail and e-commerce, Aurora tracks visibility down to individual products, not just the brand name.
Swiss-built, GDPR & revDSG-ready
Developed and hosted in Switzerland, which keeps data-protection review and procurement straightforward for European teams.
German, English and French
The platform, prompts and reports work natively in all three languages — which matters if your market is DACH or Suisse romande.
Aurora vs Scrunch AI at a glance
How the two tools line up on the things buyers ask about most. An empty cell means the vendor does not publicly document that point.
| Aurora Intelligence | Scrunch AI | |
|---|---|---|
| AI engines tracked | 7 assistants — ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude and Copilot | ChatGPT, Perplexity, Meta AI, Gemini, Claude, Google AI Overviews |
| Reporting languages | German, English and French, natively | — |
| Built / based in | Switzerland — GDPR & revDSG-ready | Salt Lake City, USA — now part of Sitecore |
| Entry pricing | From CHF 19/mo | Enterprise, contact sales |
| Free visibility check | Yes — free Quick Check, no card required | — |
| Primary market | Agencies, brand owners & SEO teams in CH/Europe | Enterprise and agencies (Fortune 1000) |
Aurora's column states our own product facts. The Scrunch AI column reflects only what Scrunch AI documents publicly; “—” means “not published”, not “missing”. Check Scrunch AI's site for current details.
How to choose between them
The questions worth asking of any GEO tool, including ours.
- Which engines does it actually cover?
- Coverage varies a lot between tools. Check that the assistants your buyers really use are included — and how often each one is queried.
- A score, or the evidence behind it?
- A single visibility score is easy to sell and hard to act on. Look for the underlying prompts, answers and citations.
- Does it tell you what to change?
- Measurement is the easy half. The tool should point at the specific page, source or claim to fix next.
- Where does your data live?
- If you operate in Europe, hosting location and GDPR/revDSG posture will come up in procurement. Ask early.
Sources
Facts about Scrunch AI and the market figures above are drawn from the following primary and reputable third-party sources, last reviewed July 2026.
- 1.Sitecore — acquires Scrunch (Jun 2026)
- 2.PR Newswire — Scrunch $15M Series A (Jul 2025)
- 3.Scrunch — about
- 4.OpenAI DevDay 2025 — 800M weekly ChatGPT users (CNBC, Oct 2025)
- 5.Alphabet Q2 2025 — Google AI Overviews reach 2B monthly users (TechCrunch)
- 6.G2 — half of B2B software buyers now start research with AI chatbots (2025)
Other comparisons
See all GEO tool comparisonsSee your brand's AI visibility for yourself
Start a free 14-day trial and compare the data side by side.
Brand Visibility
Average Scores
Top prompts
4 of 128| Prompt | Search Engine | Keyword | Source |
|---|---|---|---|
| Welcher Internetanbieter ist zurzeit der beste in der Schweiz? | ChatGPTPerplexityGemini | internet18 times | 76.3%comparis.ch |
| Welche Handy-Abos sind weltweit unlimitiert? | ChatGPTPerplexity | handy-abo12 times | 52.9%yallo.ch |
| Welcher Anbieter hat das beste Glasfaser-Netz? | ChatGPTGeminiPerplexity | glasfaser9 times | 47.6%connect-professional.ch |
| Wie bekomme ich unbegrenzte Daten in der Schweiz? | ChatGPTPerplexity | daten7 times | 41.5%mtel.ch |