Aurora vs. Scrunch: feature by feature
Here is how Aurora and Scrunch compare, criterion by criterion.
| Criterion | Aurora | Scrunch |
|---|---|---|
| Entry price | From CHF 19 (Light) | $250 (Starter) |
| Visibility method | Position-weighted visibility score. No share of voice by design, as it can distort results between AI systems. | Reports share of voice, position |
| Sentiment analysis | ✓ Yes | ✓ Yes |
| White-label and agency features | White-label ✓ · Agency ✓ (Pro) | White-label ? · Agency ✓ |
| Scheduled and e-mail reports | ✓ Yes (Pro) | ? Not stated |
| Countries and languages | ✓ Many countries, all languages | ✓ Any country and language |
| Seats | 1 (Light) · Unlimited (Pro) | 3 seats (Starter) |
| Daily tracking | ✓ Daily | ✗ Every 72 hours |
| API and MCP | API ✓ · MCP ✓ (Pro) | API ? · MCP ? |
| SSO and SOC 2 | SSO ✓ (on request, from Pro) · SOC 2 ? | SSO ✓ · SOC 2 ✓ |
Green marks the stronger side. Grey is a tie, blue a different method.
Prices and plans
Aurora's entry plan, Light, costs CHF 19 per month. Scrunch starts with Starter at $250 billed annually or $300 monthly. Enterprise is custom at both.
| Aurora | Scrunch | |
|---|---|---|
| Entry | LightCHF 19 · Prompts: 15 | Starter$250 annual or $300 monthly · Prompts: 350 custom + 1,000 industry |
| Mid-tier | ProCHF 199 · Prompts: 200 | Growth$417 or $500 · Prompts: 700 custom + 2,500 industry |
| Premium | ExpertCHF 499 · Prompts: 500 | n/a |
| Enterprise | EnterpriseCustom · Prompts: Unlimited | EnterpriseCustom · Prompts: Custom |
| Free trial | 14 days on paid plans; free Quick Check without an account | 7 days, no credit card |
Which tool is the best fit for you?
Choose Aurora if …
- you want API and MCP access in the same platform
- you send white-label reports to clients
- you want scheduled reports and e-mail reports
- you want your data developed and hosted in Switzerland, GDPR and revDSG ready
- you prefer a position-weighted visibility score to share of voice, which Aurora leaves out because it can distort results
Choose Scrunch if …
- you track many countries and languages (the vendor says every country and any language)
- you need SOC 2 or SSO as stated by the vendor (SSO: Google SSO; SOC 2: Type II per its FAQ, while another page shows a Type 1 badge)