- What is Google AI Mode and what does visibility in it mean?
- AI Mode is Google's conversational search experience: instead of a list of links, it answers in full sentences, cites sources and lets you ask follow-up questions. Visibility means your brand is named in those answers or your pages are among the sources it cites.
- How does Aurora measure visibility in AI Mode?
- Aurora runs the questions your buyers actually ask in AI Mode on a recurring schedule and records whether your brand is mentioned, where it ranks, how it is described, which competitors appear alongside you and which sources AI Mode cites. Because AI answers vary from run to run, visibility is tracked as a trend over repeated runs rather than a single screenshot — that is what feeds your visibility score and AI share of voice.
- Which languages and markets does the AI Mode tracker cover?
- Prompts run in English, German and French, so you can see how AI Mode answers in each market you sell in — including Switzerland and the wider DACH region — and compare the results side by side.
- How often are the results updated?
- Your prompts are re-run on a schedule and the dashboard shows weekly updates, so you can spot changes, see which competitors are gaining and check whether your optimisation work moved the needle.
- How can I appear in Google AI Mode answers?
- AI Mode draws on the pages and sources Google already trusts for a topic, so clear answers to the questions your buyers ask, structured data, and consistent facts across your site and the third-party sources in your category are the foundation. Track which sources AI Mode cites for your prompts and earn mentions there. Aurora's source analysis shows where you are missing, and brand protection flags wrong or outdated claims.