Aurora vs. Semrush AI Toolkit: feature by feature
Here is how Aurora and Semrush AI Toolkit compare, criterion by criterion.
| Criterion | Aurora | Semrush AI Toolkit |
|---|---|---|
| Entry price | From CHF 19 (Light) | $99 (AI Toolkit) |
| Price per tracked prompt | CHF 1.27 (Light) · CHF 0.99 (Pro) | $3.30 (Starter) |
| Prompts tracked | 15 prompts (Light) · 200 prompts (Pro) | 50 prompts (Starter) |
| Visibility method | Position-weighted visibility score. No share of voice by design, as it can distort results between AI systems. | Reports share of voice, position |
| AI systems | ✓ 8 systems | ✓ 5 systems |
| Sentiment analysis | ✓ Yes | ✓ Yes |
| Countries and languages | ✓ Many countries, all languages | ✓ 42 countries incl. Switzerland |
| Seats | 1 (Light) · Unlimited (Pro) | Not stated |
| AI bot analytics | ✓ Yes (Pro) | ? Not stated |
| SEO suite in the same account | ✗ GEO-focused platform | ✓ Full SEO toolkit in the same subscription |
Green marks the stronger side. Grey is a tie, blue a different method.
Prices and plans
Aurora's entry plan, Light, costs CHF 19 per month. Semrush's toolkit starts at $99 (help center) and moves up through Starter, Pro+ and Advanced. Advanced is custom.
| Aurora | Semrush AI Toolkit | |
|---|---|---|
| Entry | LightCHF 19 · Prompts: 15 | Toolkit$99 (help center) · Prompts: 25 |
| Mid-tier | ProCHF 199 · Prompts: 200 | Starter$165.17 billed annually; $199 monthly · Prompts: 50 per day |
| Premium | ExpertCHF 499 · Prompts: 500 | Pro+$248.17 billed annually; $299 monthly · Prompts: 100 per day |
| Additional plan | n/a | AdvancedCustom · Prompts: Unlimited |
| Enterprise | EnterpriseCustom · Prompts: Unlimited | n/a |
| Free trial | 14 days on paid plans; free Quick Check without an account | none for the AI toolkit |
Which tool is the best fit for you?
Choose Aurora if …
- you want API and MCP access in the same platform
- you want AI bot analysis in the same tool
- you need SSO on request
- you send white-label reports to clients
- you want scheduled reports and e-mail reports
- you need to measure in many countries and all languages in one campaign
- you want your data developed and hosted in Switzerland, GDPR and revDSG ready
- you prefer a position-weighted visibility score to share of voice, which Aurora leaves out because it can distort results
Choose Semrush AI Toolkit if …
- you also want a full SEO toolkit in the same account