- What does Perplexity visibility mean?
- Whether Perplexity names, recommends or cites your brand when someone asks it a question in your category. Perplexity shows its sources inline with every answer, so being one of the cited sources matters as much as being named in the text.
- How does Aurora measure visibility in Perplexity?
- Aurora runs the prompts your buyers actually ask against Perplexity on a recurring schedule and records whether your brand is mentioned, where it ranks, how it is described, which competitors appear alongside you and which sources Perplexity cites. Because AI answers vary from run to run, visibility is tracked as a trend over repeated runs rather than a single screenshot — that is what feeds your visibility score and AI share of voice.
- Which languages and markets does the Perplexity tracker cover?
- Prompts run in English, German and French, so you can see how Perplexity answers in each market you sell in — including Switzerland and the wider DACH region — and compare the results side by side.
- How often are the results updated?
- Your prompts are re-run on a schedule and the dashboard shows weekly updates, so you can spot changes, see which competitors are gaining and check whether your optimisation work moved the needle.
- How can I get cited by Perplexity?
- Perplexity leans on the pages it retrieves for a query, so clear, well-structured, up-to-date pages that answer the question directly are the foundation. Beyond your own site, earn mentions on the review sites, comparison articles and press that Perplexity already cites for your category. Aurora's source analysis shows which those are, and brand protection flags outdated or wrong claims.