Microsoft Copilot visibility: track and improve how Copilot recommends you
Brand Visibility
Mar 26
Swisscom39.0%
Sunrise36.0%
Salt35.0%
Wingo28.0%
Swisscom
Sunrise
Salt
Wingo
Average Scores
# NameScore
1.
Swisscom38.7%
2.
Sunrise35.6%
3.
Salt35.1%
4.
Wingo28.3%
Top prompts
4 of 128| Prompt | Search Engine | Keyword | Source |
|---|---|---|---|
| Welcher Internetanbieter ist zurzeit der beste in der Schweiz? | ChatGPTPerplexityGemini | internet18 times | 76.3%comparis.ch |
| Welche Handy-Abos sind weltweit unlimitiert? | ChatGPTPerplexity | handy-abo12 times | 52.9%yallo.ch |
| Welcher Anbieter hat das beste Glasfaser-Netz? | ChatGPTGeminiPerplexity | glasfaser9 times | 47.6%connect-professional.ch |
| Wie bekomme ich unbegrenzte Daten in der Schweiz? | ChatGPTPerplexity | daten7 times | 41.5%mtel.ch |
View all prompts →
How the Copilot visibility tracker works
Real buyer prompts
Your target prompts run against Microsoft Copilot on a schedule, so you see recommendations exactly as buyers do — not one-off screenshots.
Rank & share of voice
See whether Copilot names you first or not at all, and how competitors trend over time.
Cited sources
Copilot cites the web sources behind its answers. Aurora shows which ones, so you know where to earn mentions.
Microsoft Copilot visibility: frequently asked questions
- What does Microsoft Copilot visibility mean?
- Whether Microsoft Copilot names, recommends or cites your brand when someone asks it a question in your category. Copilot answers with a synthesized response and cites the web sources it used, so being one of those cited sources is the goal.
- How does Aurora measure visibility in Copilot?
- Aurora runs the prompts your buyers actually ask against Copilot on a recurring schedule and records whether your brand is mentioned, where it ranks, how it is described, which competitors appear alongside you and which sources Copilot cites. Because AI answers vary from run to run, visibility is tracked as a trend over repeated runs rather than a single screenshot — that is what feeds your visibility score and AI share of voice.
- Which languages and markets does the Copilot tracker cover?
- Prompts run in English, German and French, so you can see how Copilot answers in each market you sell in — including Switzerland and the wider DACH region — and compare the results side by side.
- How often are the results updated?
- Your prompts are re-run on a schedule and the dashboard shows weekly updates, so you can spot changes, see which competitors are gaining and check whether your optimisation work moved the needle.
- How can I get cited by Microsoft Copilot?
- Copilot's answers are built from web sources it retrieves and cites, so crawlable, well-structured pages that answer buyers' questions directly matter, together with consistent facts on the review sites, directories and press it already cites in your category. Aurora's source analysis shows which sources Copilot relies on for your prompts, and brand protection flags outdated or wrong claims.
Compare & learn more
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Brand Visibility
Mar 26
Swisscom39.0%
Sunrise36.0%
Salt35.0%
Wingo28.0%
Swisscom
Sunrise
Salt
Wingo
Average Scores
# NameScore
1.Swisscom38.7%
2.Sunrise35.6%
3.Salt35.1%
4.Wingo28.3%
Top prompts
4 of 128| Prompt | Search Engine | Keyword | Source |
|---|---|---|---|
| Welcher Internetanbieter ist zurzeit der beste in der Schweiz? | ChatGPTPerplexityGemini | internet18 times | 76.3%comparis.ch |
| Welche Handy-Abos sind weltweit unlimitiert? | ChatGPTPerplexity | handy-abo12 times | 52.9%yallo.ch |
| Welcher Anbieter hat das beste Glasfaser-Netz? | ChatGPTGeminiPerplexity | glasfaser9 times | 47.6%connect-professional.ch |
| Wie bekomme ich unbegrenzte Daten in der Schweiz? | ChatGPTPerplexity | daten7 times | 41.5%mtel.ch |
View all prompts →