Google AI Overviews: track your brand in AI-generated results
Brand Visibility
Mar 26
Swisscom39.0%
Sunrise36.0%
Salt35.0%
Wingo28.0%
Swisscom
Sunrise
Salt
Wingo
Average Scores
# NameScore
1.
Swisscom38.7%
2.
Sunrise35.6%
3.
Salt35.1%
4.
Wingo28.3%
Top prompts
4 of 128| Prompt | Search Engine | Keyword | Source |
|---|---|---|---|
| Welcher Internetanbieter ist zurzeit der beste in der Schweiz? | ChatGPTPerplexityGemini | internet18 times | 76.3%comparis.ch |
| Welche Handy-Abos sind weltweit unlimitiert? | ChatGPTPerplexity | handy-abo12 times | 52.9%yallo.ch |
| Welcher Anbieter hat das beste Glasfaser-Netz? | ChatGPTGeminiPerplexity | glasfaser9 times | 47.6%connect-professional.ch |
| Wie bekomme ich unbegrenzte Daten in der Schweiz? | ChatGPTPerplexity | daten7 times | 41.5%mtel.ch |
View all prompts →
How AI Overviews tracking works
Above the organic results
AI Overviews absorb the clicks classic SEO fought for. Tracking them is the new position one.
AI Mode included
Aurora tracks Google's conversational AI Mode alongside AI Overviews, per prompt and per market.
Source strategy
See which pages Google cites, so your content and PR target the sources that actually matter.
Google AI Overviews: frequently asked questions
- What are Google AI Overviews and what does visibility in them mean?
- AI Overviews are the AI-generated summaries Google shows above the classic results for many searches, with links to the sources they draw on. Visibility means your brand is named in that summary or your pages are among its linked sources — a page ranking on page one can still be absent from the overview.
- How does Aurora measure visibility in AI Overviews?
- Aurora runs the searches your buyers actually make on a recurring schedule and records whether an AI Overview appears, whether your brand is mentioned in it, how it is described, which competitors appear alongside you and which sources the overview cites. Because AI answers vary from run to run, visibility is tracked as a trend over repeated runs rather than a single screenshot — that is what feeds your visibility score and AI share of voice.
- Which languages and markets does the AI Overviews tracker cover?
- Searches run in English, German and French, so you can see how AI Overviews answer in each market you sell in — including Switzerland and the wider DACH region — and compare the results side by side.
- How often are the results updated?
- Your searches are re-run on a schedule and the dashboard shows weekly updates, so you can spot changes, see which competitors are gaining and check whether your optimisation work moved the needle.
- How can I appear in Google AI Overviews?
- AI Overviews are assembled from pages Google already trusts for the query, so classic SEO fundamentals still count: crawlable pages, clear answers to the questions people ask, structured data and consistent facts across the web. Track which sources the overviews cite for your prompts and earn mentions there. Aurora's source analysis and brand protection show where you are missing or misrepresented.
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Brand Visibility
Mar 26
Swisscom39.0%
Sunrise36.0%
Salt35.0%
Wingo28.0%
Swisscom
Sunrise
Salt
Wingo
Average Scores
# NameScore
1.Swisscom38.7%
2.Sunrise35.6%
3.Salt35.1%
4.Wingo28.3%
Top prompts
4 of 128| Prompt | Search Engine | Keyword | Source |
|---|---|---|---|
| Welcher Internetanbieter ist zurzeit der beste in der Schweiz? | ChatGPTPerplexityGemini | internet18 times | 76.3%comparis.ch |
| Welche Handy-Abos sind weltweit unlimitiert? | ChatGPTPerplexity | handy-abo12 times | 52.9%yallo.ch |
| Welcher Anbieter hat das beste Glasfaser-Netz? | ChatGPTGeminiPerplexity | glasfaser9 times | 47.6%connect-professional.ch |
| Wie bekomme ich unbegrenzte Daten in der Schweiz? | ChatGPTPerplexity | daten7 times | 41.5%mtel.ch |
View all prompts →