Aurora vs. Ahrefs Brand Radar: feature by feature
Here is how Aurora and Ahrefs Brand Radar compare, criterion by criterion.
| Criterion | Aurora | Ahrefs Brand Radar |
|---|---|---|
| Entry price | From CHF 19 (Light) | from $50; index $199 |
| Price per tracked prompt | CHF 1.27 (Light) · CHF 0.99 (Pro) | $2.40 (AI Visibility Index) |
| Prompts tracked | 15 prompts (Light) · 200 prompts (Pro) | 83 prompts (AI Visibility Index) |
| Visibility method | Position-weighted visibility score. No share of voice by design, as it can distort results between AI systems. | Reports share of voice |
| Seats | 1 (Light) · Unlimited (Pro) | Not stated |
| Daily tracking | ✓ Daily | ✗ Monthly |
| Recommendations | ✓ Yes | ? Not stated |
| Page and crawl audits | ✓ Yes (Pro) | ? Not stated |
| Search demand and web data | ? Not stated | ✓ Search demand, web and video visibility (Brand Radar) |
Green marks the stronger side. Grey is a tie, blue a different method.
Prices and plans
Aurora's entry plan, Light, costs CHF 19 per month. Ahrefs offers Brand Radar as the AI Visibility Index at $199, or as a Custom Prompts add-on from $50.
| Aurora | Ahrefs Brand Radar | |
|---|---|---|
| Entry | LightCHF 19 · Prompts: 15 | AI Visibility Index$199 · Prompts: 83 per day (static set 492M+) |
| Mid-tier | ProCHF 199 · Prompts: 200 | Custom PromptsFrom $50 · Prompts: Plan limits Lite to Enterprise |
| Premium | ExpertCHF 499 · Prompts: 500 | n/a |
| Enterprise | EnterpriseCustom · Prompts: Unlimited | n/a |
| Free trial | 14 days on paid plans; free Quick Check without an account | not shown |
Which tool is the best fit for you?
Choose Aurora if …
- you want API and MCP access in the same platform
- you want a site audit in the same tool
- you need SSO on request
- you send white-label reports to clients
- you want your data developed and hosted in Switzerland, GDPR and revDSG ready
- you need to measure in many countries and all languages in one campaign
- you prefer a position-weighted visibility score to share of voice, which Aurora leaves out because it can distort results
Choose Ahrefs Brand Radar if …
- you also want search demand and web visibility data from the same vendor