Aurora Intelligence as a Trakkr alternative
Both tools measure how AI assistants talk about your brand. Here is what Trakkr focuses on, what Aurora does differently, and how to decide between them.
Start free trialWhat Trakkr focuses on
Trakkr is an AI visibility tracker covering brand mentions across the main AI assistants, aimed at a lighter-weight, self-serve workflow.
It suits smaller teams and consultants who want tracking without a long onboarding.
Visit the Trakkr websiteSummarized from Trakkr's own public positioning. Features and pricing in this category change often — check their site for current details before deciding.
What Aurora does differently
Everything below is a claim about Aurora, so you can check each one yourself in a free trial.
Every major AI assistant
ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude and Microsoft Copilot — tracked side by side in a single campaign.
Prompt-level evidence
Every result traces back to the exact prompt that produced it, so you can see which buyer questions you win and which you lose.
Source and citation analysis
See the pages, reviews and third-party sites the models cite about your category — the sources you actually have to influence.
SKU-level AI shopping analytics
For retail and e-commerce, Aurora tracks visibility down to individual products, not just the brand name.
Swiss-built, GDPR & revDSG-ready
Developed and hosted in Switzerland, which keeps data-protection review and procurement straightforward for European teams.
German, English and French
The platform, prompts and reports work natively in all three languages — which matters if your market is DACH or Suisse romande.
How to choose between them
The questions worth asking of any GEO tool, including ours.
- Which engines does it actually cover?
- Coverage varies a lot between tools. Check that the assistants your buyers really use are included — and how often each one is queried.
- A score, or the evidence behind it?
- A single visibility score is easy to sell and hard to act on. Look for the underlying prompts, answers and citations.
- Does it tell you what to change?
- Measurement is the easy half. The tool should point at the specific page, source or claim to fix next.
- Where does your data live?
- If you operate in Europe, hosting location and GDPR/revDSG posture will come up in procurement. Ask early.
See your brand's AI visibility for yourself
Start a free 14-day trial and compare the data side by side.
Brand Visibility
Average Scores
Top prompts
4 of 128| Prompt | Search Engine | Keyword | Source |
|---|---|---|---|
| Welcher Internetanbieter ist zurzeit der beste in der Schweiz? | ChatGPTPerplexityGemini | internet18 times | 76.3%comparis.ch |
| Welche Handy-Abos sind weltweit unlimitiert? | ChatGPTPerplexity | handy-abo12 times | 52.9%yallo.ch |
| Welcher Anbieter hat das beste Glasfaser-Netz? | ChatGPTGeminiPerplexity | glasfaser9 times | 47.6%connect-professional.ch |
| Wie bekomme ich unbegrenzte Daten in der Schweiz? | ChatGPTPerplexity | daten7 times | 41.5%mtel.ch |